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Subject: "Advertising."
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Marx Library
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Psychological aspects

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1.
The value of segmented advertising appeals : an exploratory study
Author
Feldman, Wallace, 1930-
Published
Cambridge, Mass. : Marketing Science Institute, 1975.
Location
Library Shelving Facility (LSF) >> HF5822 F452 (LC)+ Oversize
Format
Books
2.
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Author
International Advertising Association (1938-)
Published
New York : Hastings House, c1977.
Location
Library Shelving Facility (LSF) >> HF5828 I57 1977 (LC)
Format
Books
3.
Psychological processes and advertising effects : theory, research, and applications
Published
Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Location
MARX Library >> HF5822 P78 1985 (LC)
Format
Books
4.
The image-makers : power and persuasion on Madison Avenue
Author
Meyers, William, 1951-
Published
New York, N.Y. : Times Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5822 M42 1984 (LC)
Format
Books
5.
Advertising and consumer psychology
Published
Lexington, Mass. : Lexington Books, c1983.
Location
MARX Library >> HF5822 A24 1983 (LC)
Format
Books
6.
Advertising to children : new directions, new media
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.32 .A38X 2014 (LC)
Format
Books
7.
Les études de motivation
Author
Marcus-Steiff, Joachim
Published
Paris, Hermann [1961]
Location
Library Shelving Facility (LSF) >> Q111 A27 1288
Format
Books
8.
The hidden persuaders
Author
Packard, Vance Oakley, 1914-
Published
New York : Pocket Books, c1957, 1958 printing.
Location
MARX Library >> HF5822 P33 1958 (LC)
Format
Books
9.
Testimonial advertising in the American marketplace : emulation, identity, community
Published
New York : Palgrave Macmillan, 2009.
Online
Table of contents only
Location
MARX Library >> HF5823 .T37X 2009 (LC)
Format
Books
10.
The advertised mind : groundbreaking insights into how our brains respond to advertising
Author
Du Plessis, Erik
Published
London ; Sterling, Va. : Kogan Page, 2005.
Online
Table of contents
Location
MARX Library >> HF5822 .D8X 2005 (LC)
Format
Books
11.
Advertising and the mind of the consumer : what works, what doesn't, and why
Author
Sutherland, Max
Published
St. Leonards, NSW : Allen & Unwin, 2000.
Location
MARX Library >> HF5822 S84X 2000 (LC)
Format
Books
12.
Ethics and manipulation in advertising : answering a flawed indictment
Author
Phillips, Michael J.
Published
Westport, Conn. : Quorum, 1997.
Location
MARX Library >> HF5822 P49X 1997 (LC)
Format
Books
13.
Advertising and consumers : new perspectives
Author
Bartos, Rena
Published
New York : Prepared for the American Association of Advertising Agencies, [1976?]
Location
Library Shelving Facility (LSF) >> HF5822 B375 (LC)
Format
Books
14.
The responsive chord
Author
Schwartz, Tony
Published
Garden City, N.Y. : Anchor Books, 1974, c1973.
Location
Library Shelving Facility (LSF) >> P90 S38 (LC)
Library Shelving Facility (LSF) >> 006185
Format
Books
15.
Noise wars : compulsory media and our loss of autonomy
Author
Freedman, Robert, 1960-
Published
New York : Algora Pub., c2009.
Location
MARX Library >> HM1206 .F74X 2009 (LC)
Format
Books
16.
Marketing to the mind : right brain strategies for advertising and marketing
Author
Maddock, Richard C.
Published
Westport, Conn. : Quorum, 1996.
Location
Library Shelving Facility (LSF) >> HF5822 M33X 1996 (LC)
Format
Books
17.
Cognitive and affective responses to advertising
Published
Lexington, Mass. : Lexington Books, c1989.
Location
MARX Library >> HF5823 C554 1989 (LC)
Format
Books
18.
Killing us softly 4 advertising's image of women
Published
Northampton, MA : Media Education Foundation, c2010.
Location
Library Shelving Facility (LSF) >> HF5822 .K363 2010 (LC)
MARX Library >> HF5822 .K363 2010 (LC)
Format
Images / Video & Film
19.
Diversity in advertising : broadening the scope of research directions
Published
Mahwah, N.J. : Lawrence Erlbaum, 2004.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5822 D59X 2004 (LC)
Format
Books
20.
The economy of icons : how business manufactures meaning
Author
Sternberg, Ernest, 1953-
Published
Westport, Conn. : Praeger, 1999.
Location
MARX Library >> HB74 P8 S74X 1999 (LC)
Format
Books
21.
Webs of influence
Author
Nahai, Nathalie
Published
Harlow, England ; New York : Pearson, c2012.
Location
MARX Library >> HF5415.1265 .N34X 2012 (LC)
Format
Books
22.
Freud on Madison Avenue : motivation research and subliminal advertising in America
Author
Samuel, Lawrence R.
Published
Philadelphia : University of Pennsylvania Press, c2010.
Location
MARX Library >> HF5415.34 .S26X 2010 (LC)
Format
Books
23.
Psychological principles of marketing and consumer behavior
Author
Britt, Steuart Henderson, 1907-
Published
Lexington, Mass. : Lexington Books, c1978.
Location
Library Shelving Facility (LSF) >> HF5415.125 B74 1978 (LC)
Format
Books
24.
Shopping with Freud
Author
Bowlby, Rachel, 1957-
Published
London ; New York : Routledge, 1993.
Location
MARX Library >> HF5822 B83X 1993 (LC)
Format
Books
25.
Emotion by design : creative leadership lessons from a life at Nike
Author
Hoffman, Greg
Published
New York : Twelve, 2022.
©2022
Location
MARX LIBRARY >> HD9992.U54 N5548 2022 (LC)
Format
Books