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51.
International advertising expenditures
Published
New York.
Location
MARX Library >> HF5801 S72 (LC)+ Oversize
Format
Journals & Newspapers
52.
Advertising age
Published
[Chicago] Crain Communications Inc. [etc.]
Location
Library Shelving Facility (LSF) >> Shelved by title
Library Shelving Facility (LSF) >> Nfj10 +Ad94
Format
Journals & Newspapers
53.
Controversy advertising : how advertisers present points of view in public affairs : a worldwide study sponsored by International Advertising Association sustaining and organizational members
Author
International Advertising Association (1938-)
Published
New York : Hastings House, c1977.
Location
Library Shelving Facility (LSF) >> HF5828 I57 1977 (LC)
Format
Books
54.
Advertising in the broadcast media
Author
Heighton, Elizabeth J.
Published
Belmont, Calif. : Wadsworth Pub. Co., c1976.
Location
Library Shelving Facility (LSF) >> HF6146 R3 H37 (LC)+ Oversize
Format
Books
55.
Advertising in a digital age : best practices & tips for paid search and social media advertising
Author
Taylor, Gabriela
Published
[Place of publication not identified] : Global & Digital, [2012-2013]
Location
MARX Library >> HF6146.I58 T39 2012 (LC)
Format
Books
56.
Appraising research on advertising's economic impacts
Author
Albion, Mark S., 1951-
Published
Cambridge, Mass. : Marketing Science Institute, 1979.
Location
Library Shelving Facility (LSF) >> HF5821 A43 (LC)+ Oversize
Format
Books
57.
Seminar on the Business of Advertising, Barcelona (Spain), 14th-17th June 1978
Author
Seminar on the Business of Advertising (1978 : Barcelona)
Published
Amsterdam : ESOMAR, 1978.
Location
Library Shelving Facility (LSF) >> HF5821 S455 1978 (LC)
Format
Books
58.
Journal of advertising
Published
[Athens, Ga. etc., Board of Directors, American Academy of Advertising, etc.]
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
59.
Humor in advertising : a comprehensive analysis
Author
Gulas, Charles S., 1962-
Published
Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5821 .G87X 2006 (LC)
Format
Books
60.
The advertising controversy : evidence on the economic effects of advertising
Author
Albion, Mark S., 1951-
Published
Boston, Mass. : Auburn House Pub. Co., c1981.
Location
Library Shelving Facility (LSF) >> HF5826.5 A43 (LC)
Format
Books
61.
Advertising directed at children ; Endorsements in advertising
Author
Organisation for Economic Co-operation and Development. Committee on Consumer Policy
Published
Paris : Organisation for Economic Co-operation and Development ; [Washington, D.C. : OECD Publications and Information Center, distributor], 1982.
Location
Library Shelving Facility (LSF) >> HF6161 C33 O74 (LC)
Format
Books
62.
Identifying opportunities for repetition minimization
Author
Batra, Rajeev
Published
Cambridge, Mass. : Marketing Science Institute, c1984.
Location
Library Shelving Facility (LSF) >> HF5827 B38 1984 (LC)+ Oversize
Format
Books
63.
Determinants of advertising intensity : a review of the marketing literature
Author
Farris, Paul
Published
Cambridge, Mass. : Marketing Science Institute, 1977.
Location
Library Shelving Facility (LSF) >> HF5821 F37 (LC)+ Oversize
Format
Books
64.
Advertising culture and translation : from colonial to global
Published
Newcastle upon Tyne : Cambridge Scholars Publishing, 2017.
Location
MARX Library >> HF5821 .A28 2017 (LC)
Format
Books
65.
Advertising as culture
Published
Bristol, UK ; Chicago, USA : Intellect, 2013.
Location
MARX Library >> HF5821 .A38 2013 (LC)
Format
Books
66.
Advertising and societies : global issues
Author
Frith, Katherine Toland
Published
New York : Peter Lang, c2010.
Location
MARX Library >> HF5823 .F9826X 2010 (LC)
Format
Books
67.
Persuasive advertising : evidence-based principles
Author
Armstrong, Jon Scott, 1937-
Published
Basingstoke : Palgrave Macmillan, c2010.
Location
MARX Library >> HF5823 .A798 2010
Format
Books
68.
Effective advertising : understanding when, how, and why advertising works
Author
Tellis, Gerard J., 1950-
Published
Thousand Oaks, Calif. : Sage Publications, c2004.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5823 .T273X 2004 (LC)
Format
Books
69.
Direct marketing techniques : building your business using direct mail and direct response advertising
Author
Geller, Lois K., 1944-
Published
Menlo Park, Calif. : Crisp Publications, Inc. ; Lanham, MD [Distributed by] National Book Network, Inc., c1998.
Location
Library Shelving Facility (LSF) >> HF5416 I26 G47 1998 (LC)
Format
Books
70.
Major marketing campaigns annual
Published
Farmington Hills, MI : Gale Research, c1999-
Location
Library Shelving Facility (LSF) >> HF5837 M35X (LC)
Format
Journals & Newspapers
71.
Advertising media planning
Author
Sissors, Jack Zanville, 1919-
Published
Lincolnwood, Ill., USA : NTC Business Books, c1993.
Location
Library Shelving Facility (LSF) >> HF5826.5 S57X 1993 (LC)
Format
Books
72.
Journal of current issues and research in advertising
Published
Clemson, SC : CtC Press, c1992-
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
73.
Negative political advertising : coming of age
Author
Johnson-Cartee, Karen S.
Published
Hillsdale, N.J. : L. Erlbaum Associates, c1991.
Location
Library Shelving Facility (LSF) >> JF2112 A4 J63X 1991 (LC)
Format
Books
74.
Social communication in advertising : persons, products, & images of well-being
Author
Leiss, William, 1939-
Published
Toronto ; New York : Methuen, c1986.
Location
Library Shelving Facility (LSF) >> HF5827 L43 1986 (LC)
Format
Books
75.
Psychological processes and advertising effects : theory, research, and applications
Published
Hillsdale, N.J. : L. Erlbaum Associates, 1985.
Location
MARX Library >> HF5822 P78 1985 (LC)
Format
Books
76.
The image-makers : power and persuasion on Madison Avenue
Author
Meyers, William, 1951-
Published
New York, N.Y. : Times Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5822 M42 1984 (LC)
Format
Books
77.
When advertising tried harder : the sixties, the golden age of American advertising
Author
Dobrow, Larry
Published
New York City, N.Y. : Friendly Press, c1984.
Location
Library Shelving Facility (LSF) >> HF5813 U6 D55 1984 (LC)+ Oversize
Format
Books
78.
Advertising and consumer psychology
Published
Lexington, Mass. : Lexington Books, c1983.
Location
MARX Library >> HF5822 A24 1983 (LC)
Format
Books
79.
Advertising's hidden effects : manufacturers' advertising and retail pricing
Author
Albion, Mark S., 1951-
Published
Boston, Mass. : Auburn House Pub. Co., c1983.
Location
Library Shelving Facility (LSF) >> HF5821 A398 1983 (LC)
Format
Books
80.
Confessions of an advertising man
Author
Ogilvy, David, 1911-
Published
New York : Atheneum, 1982, c1963.
Location
Library Shelving Facility (LSF) >> HF5813 U6 O34 1982 (LC)
Format
Books
81.
Trade promotion by grocery products manufacturers : a managerial perspective
Author
Quelch, John A.
Published
Cambridge, Mass. : Marketing Science Institute, c1982.
Location
Library Shelving Facility (LSF) >> HF6161 G8 Q45 (LC)+ Oversize
Format
Books
82.
Information sources in advertising history
Author
Pollay, Richard W.
Published
Westport, Conn. : Greenwood Press, 1979.
Location
Library Shelving Facility (LSF) >> Z7164 C81 P66 1979 (LC)
Format
Books
83.
Media research index, 1950-1977 : a listing of the major media research studies of the past three decades
Published
[New York : Newsweek?], c1978.
Location
Library Shelving Facility (LSF) >> Z7164 M18 N48 (LC)
Format
Books
84.
Advertising, competition, and public policy : a simulation study
Author
Bloom, Paul N.
Published
Cambridge, Mass. : Ballinger Pub. Co., c1976.
Location
Library Shelving Facility (LSF) >> HF5827 B575 (LC)
Format
Books
85.
Advertising management : practical perspectives
Author
Aaker, David A.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1975]
Location
Library Shelving Facility (LSF) >> HF5823 A13 (LC)
Format
Books
86.
Quantitative theories in advertising
Author
Rao, Ambar G.
Published
New York, Wiley [1970]
Location
Library Shelving Facility (LSF) >> HF5827 R36 (LC)
Format
Books
87.
Journal of advertising research
Published
West Nyack, NY [etc.] Cambridge University Press [etc.]
Location
Library Shelving Facility (LSF) >> Shelved by title
Format
Journals & Newspapers
88.
Madison Avenue, U.S.A.
Author
Mayer, Martin, 1928-
Published
New York : Pocket Books, c1959.
Location
Library Shelving Facility (LSF) >> HF5813 M6 M39 1959 (LC)
MARX Library >> HF5813 U6 M39 1963
Format
Books
89.
Madison Avenue, USA
Author
Mayer, Martin, 1928-
Published
New York, Harper [1958]
Location
Library Shelving Facility (LSF) >> HF5813 U6 M39 (LC)
Request for delivery to any Yale Library >> HF5813 U6 M39 (LC)
Format
Books
90.
Die kleine Anzeige, ihre Organisation und volkswirtschaftliche Bedeutung..
Author
Huck, Wolfgang, 1889-
Published
Halle, Buchdruckerei des General-Anzeigers für Halle und die Provinz Sachsen, 1914.
Location
Library Shelving Facility (LSF) >> Nfj81 1 1914
Format
Books / Dissertations & Theses
91.
Gender advertisements
Author
Goffman, Erving
Published
Cambridge, Mass. : Harvard University Press, 1979.
Location
SML, Stacks, LC Classification >> HF5827 G57 (LC)+ Oversize
Library Shelving Facility (LSF) >> HF5827 G57 (LC)+ Oversize
MARX Library >> HF5827 G57 (LC)
Format
Books
92.
Gender advertisements
Author
Goffman, Erving
Published
Cambridge, Mass. : Harvard University Press, 1979, c1976.
Location
Library Shelving Facility (LSF) >> HF5827 G57 (LC)+ Oversize
BASS, Lower Level >> HF5827 G57 1979 (LC)+ Oversize
Format
Books
93.
Advertising to children : new directions, new media
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.32 .A38X 2014 (LC)
Format
Books
94.
Current issues and research in advertising
Published
Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, -c1991.
Location
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
Library Shelving Facility (LSF) >> HF5801 C84 (LC)
MARX Library >> HF5801 C84 (LC)
Format
Journals & Newspapers
95.
The Political economy of advertising
Published
Washington : American Enterprise Institute, [1978]
Location
Library Shelving Facility (LSF) >> HF5827 P64 (LC)
Format
Books
96.
Advertising and communication management
Author
Ray, Michael L.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1981], c1982.
Location
Library Shelving Facility (LSF) >> HF5823 R392 (LC)
Format
Books
97.
Marketing channels : infomercials, and the future of televised marketing
Author
Evans, Craig Robert
Published
Englewood Cliffs, N.J. : Prentice Hall, c1994.
Location
Library Shelving Facility (LSF) >> HF6146 T42 E974X 1994 (LC)
Format
Books
98.
Cumulative advertising effects : sources and implications
Published
Cambridge, Mass. : Marketing Science Institute, 1977.
Location
Library Shelving Facility (LSF) >> HF5821 C84 (LC)+ Oversize
Format
Books
99.
Sex stereotyping in advertising
Author
Courtney, Alice E.
Published
Lexington, Mass. : Lexington Books, c1983.
Location
Library Shelving Facility (LSF) >> HF5827 C68 1983 (LC)
Format
Books
100.
The Effects of television advertising on children : review and recommendations
Published
Lexington, Mass. : D.C. Heath, c1980.
Location
Library Shelving Facility (LSF) >> HQ784 T4 E35 (LC)
SML, Stacks, LC Classification >> HQ784 T4 E35 (LC)
Format
Books