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Subject: "Advertising."
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Current results range from 1754 to 2024

1.
Advertising : a framework
Author
Lane, W. Ronald, 1940-
Published
Upper Saddle River, N.J. : Prentice Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF5821 L268X 2001 (LC)
Format
Books
2.
Attention! : how to interrupt, yell, whisper, and touch consumers
Author
Sacharin, Ken
Published
New York ; Chichester : Wiley, 2001.
Location
Library Shelving Facility (LSF) >> HF5823 S233X 2001 (LC)
Format
Books
3.
Dynamics of advertising
Author
Richards, Barry
Published
Amsterdam, The Netherlands : Harwood Academic Publishers, c2000.
Location
Library Shelving Facility (LSF) >> HF5821 R53 2000 (LC)
Format
Books
4.
Principles of advertising : a global perspective
Author
Lee, Monle
Published
New York : Haworth Press, c1999.
Location
Library Shelving Facility (LSF) >> HF5821 L35X 1999 (LC)
Format
Books
5.
Undressing the ad : reading culture in advertising
Published
New York : Peter Lang, c1997.
Location
Library Shelving Facility (LSF) >> HF5821 U53X 1997 (LC)
Format
Books
6.
Advertising in contemporary society : perspectives toward understanding
Author
Rotzoll, Kim B.
Published
Urbana : University of Illinois Press, c1996.
Location
Library Shelving Facility (LSF) >> HF5821 R67X 1996 (LC)
Format
Books
7.
Strategy in advertising : matching media and messages to markets and motivations
Author
Bogart, Leo
Published
Lincolnwood, IL : NTC Business Books, c1996.
Location
Library Shelving Facility (LSF) >> HF5821 B53 1996 (LC)
Format
Books
8.
Contemporary advertising
Author
Arens, William F.
Published
Chicago, IL : Irwin, 1995.
Location
Library Shelving Facility (LSF) >> HF5821 B62X 1995 (LC)
Format
Books
9.
Essentials of advertising strategy
Author
Schultz, Don E.
Published
Lincolnwood, Ill. : NTC Business Books, c1988 (1989 printing).
Location
Library Shelving Facility (LSF) >> HF5821 S419 1988 (LC)
Format
Books
10.
The want makers : the world of advertising : how they make you buy
Author
Clark, Eric, 1937-
Published
New York : Viking, 1989.
Location
Library Shelving Facility (LSF) >> HF5821 C557 1989 (LC)
SML, Stacks, LC Classification >> HF5821 C557 1989 (LC)
Format
Books
11.
The price elasticity of selective demand : a meta-analaysis of sales response models
Author
Tellis, Gerard J.
Published
Cambridge, MA : Marketing Science Institute, c1988.
Location
Library Shelving Facility (LSF) >> HF5827 T46 (LC)+ Oversize
Format
Books
12.
Strategy in advertising : matching media and messages to markets and motivations
Author
Bogart, Leo
Published
Lincolnwood, Ill. : NTC Business Books, 1986, c1984.
Location
Library Shelving Facility (LSF) >> HF5821 B53 1986 (LC)
Format
Books
13.
Affective and cognitive reactions to advertising
Author
Raaij, W. Fred van
Published
Cambridge, Mass. : Marketing Science Institute, [1984]
Location
Library Shelving Facility (LSF) >> HF5827 R33 (LC)+ Oversize
Format
Books
14.
The making of modern advertising
Author
Pope, Daniel, 1946-
Published
New York : Basic Books, c1983.
Location
Library Shelving Facility (LSF) >> HF5821 P64 1983 (LC)
Format
Books
15.
Advertising as communication
Author
Dyer, Gillian
Published
London ; New York : Methuen, 1982.
Location
Library Shelving Facility (LSF) >> HF5821 D89 1982 (LC)
Format
Books
16.
Advertising procedure
Author
Kleppner, Otto, 1899-
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1979.
Location
Library Shelving Facility (LSF) >> HF5823 K45 1979 (LC)
Format
Books
17.
How to advertise
Author
Roman, Kenneth
Published
New York : St. Martin's Press, c1976.
Location
Library Shelving Facility (LSF) >> HF5823 R665 (LC)
Format
Books
18.
Advertising
Author
Mandell, Maurice I.
Published
Englewood Cliffs, N.J., Prentice-Hall [1974]
Location
Library Shelving Facility (LSF) >> HF5823 M219 1974 (LC)
Format
Books
19.
Advertising and market power
Author
Comanor, William S.
Published
Cambridge, Mass. : Harvard University Press, 1974.
Location
Library Shelving Facility (LSF) >> HF5827 C35 (LC)
Format
Books
20.
Advertising: its role in modern marketing
Author
Dunn, S. Watson (Samuel Watson), 1918-
Published
Hinsdale, Ill., Dryden Press [1974]
Location
Library Shelving Facility (LSF) >> HF5823 D78 1974 (LC)
Format
Books
21.
Issues in the economics of advertising
Author
Simon, Julian Lincoln, 1932-
Published
Urbana : University of Illinois Press, [1970]
Location
SML, Stacks, LC Classification >> HF5821 S56 (LC)
Library Shelving Facility (LSF) >> HF5821 S56 (LC)
Format
Books
22.
Strategy in advertising
Author
Bogart, Leo
Published
New York, Harcourt, Brace & World [1967]
Location
Library Shelving Facility (LSF) >> HF5821 B53 (LC)
Format
Books
23.
DAGMAR, defining advertising goals for measured advertising results
Author
Dutka, Solomon, 1923-
Published
Lincolnwood, Ill. : NTC Business Books ; New York : ANA, c1995.
Location
Library Shelving Facility (LSF) >> HF5823 D84X 1995 (LC)
Format
Books
24.
A guide for retail advertising and selling. Comprising a guide and reference to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc. ..
Author
Association of Better Business Bureaus
Published
[Boston] National Association of Better Business Bureaus, inc., c1938.
Location
Library Shelving Facility (LSF) >> Md5 +N19 1
Format
Books
25.
Global advertising, attitudes and audiences
Author
Wilson, Tony
Published
New York : Routledge, 2011.
Location
Library Shelving Facility (LSF) >> HF5823 .W52X 2011 (LC)
Format
Books