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1.
The Routledge companion to strategic marketing
Published
New York : Routledge, Taylor & Francis Group, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
L'analyse PESTEL et le macroenvironnement : Comprendre son milieu et anticiper son évolution
Author
del Marmol, Thomas
Published
: Primento Digital, 2015.
©2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Marketing Analytics Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing
Author
Polese, Francesco
Published
Torino, [Italy] : G. Giappichelli Editore, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
!VAMOS AL GRANO! : Manual rápido de español comercial y socio-económico para italianos
Published
Torino, [Italy] : G. Giappichelli Editore, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Influencer marketing for dummies
Author
Sammis, Kristy
Published
Hoboken, NJ : John Wiley & Sons, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
L'informazione nei mercati finanziari : il ruolo delle agenzie di rating : origine, evoluzione e opzioni di policy del mercato dei giudizi
Author
Castaldo, Angelo
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Marketing your business : a guide to developing a strategic marketing plan
Author
Nykiel, Ronald A.
Published
New York : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Key concepts in marketing
Author
Blythe, Jim
Published
Los Angeles, Calif. : SAGE, 2009 (Boston, Mass. : Credo Reference, 2012.)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Flagship marketing
Published
Abingdon, Oxon ; New York, NY : Routledge, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
IT-Verkaufsberatung in der Praxis : Wie Sie als IT-Spezialist Ihre Ideen und Produkte erfolgreich vermarkten
Author
Rammlmair, Alex
Published
dpunkt.verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Everybody writes : your new and improved go-to guide to creating ridiculously good content
Author
Handley, Ann, 1963-
Published
Hoboken, New Jersey : Wiley, [2023]
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Ultimate Guide to Email Marketing for Business
Author
Gunelius, Susan
Published
[Place of publication not identified] : Entrepreneur Press, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Going viral : the 9 secrets of irresistible marketing
Author
Coker, Brent
Published
Harlow, United Kingdom : Pearson, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Social media marketing : an hour a day
Author
Evans, Dave
Published
Indianapolis, Ind. : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Open Innovation, dinamiche relazionali e strategia : aspetti teorici ed evidenze empiriche
Author
Capone, Francesco
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Le Marketing des résultats : Guide pratique de marketing et de communication
Author
Dupont, Alain
Published
Cork : Primento Digital Publishing, 2015.
©2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Sales Essentials : The Tools You Need at Every Stage to Close More Deals and Crush Your Quota
Author
Salman, Rana
Published
New York, N.Y. : McGraw Hill LLC, [2023]
?2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Effective SEO and content marketing : the ultimate guide for maximizing free web traffic
Author
Papagiannis, Nicholas
Published
Indianapolis : Wiley, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Getting multi-channel distribution right
Author
Ailawadi, Kusum L.
Published
Hoboken, New Jersey : John Wiley & Sons, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Conversational marketing : how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too)
Author
Cancel, David, 1972-
Published
Hoboken, New Jersey : John Wiley & Sons, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The Nordic wave in place branding : poetics, practices, politics
Published
Northampton : Edward Elgar Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Alternative marketing approaches for entrepreneurs
Author
Bjerke, Björn, 1941-
Published
Northampton, MA : Edward Elgar Pub., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online