Clear Search

Books+ Search Results

Subject: "Industrial marketing."
Subject: Is
Is Is Not
Customer services

Advanced Search

Basic Search
Help
Add a row
Reset

Limit results by

Show Online Results Only
Online Results (7)
1.
Service management and marketing : managing the moments of truth in service competition
Author
Grönroos, Christian, 1947-
Published
Lexington, Mass. : Lexington Books, c1990.
Location
Library Shelving Facility (LSF) >> HD9980.5 G776X 1990 (LC)
Format
Books
2.
Services marketing : integrating customer focus across the firm
Author
Zeithaml, Valarie A.
Published
Dubuque : McGraw-Hill Education, [2018]
Location
MARX Library >> HD9980.5 .Z45 2018
Format
Books
3.
Effective client management in professional services : how to build successful client relationships
Author
Berkovi, Jack
Published
Surrey, England ; Burlington, Vermont : Gower Publishing Limited : Gower Publishing Company, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
L'analisi dell'innovazione nei servizi professionali
Author
Tomo, Andrea
Published
Turin, Italy : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The ICFAI journal of services marketing
Published
[Hyderabad, India] : ICFAI University Press
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
6.
Personalization data-driven print and Internet communications
Author
Sorce, Patricia A., 1950-
Published
Rochester, NY : RIT Cary Graphic Arts Press, c2009. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Services marketing : people, technology, strategy
Author
Lovelock, Christopher H.
Published
Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.
Online
Table of contents only
Location
Request for delivery to any Yale Library >> HF5415.13 .L5883X 2007 (LC) Oversize
MARX Library >> HF5415.13 .L5883X 2007 (LC) Oversize
Format
Books
8.
Dow on how B2B differs
Published
New York, NY : Wall Street Journal, 2020.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
9.
Handbook of services marketing & management
Published
Thousand Oaks : Sage Publications, c2000.
Location
MARX Library >> HD9980.5 H36X 2000 (LC)
Format
Books
10.
Handbook of services marketing & management
Published
Thousand Oaks : Sage Publications, [2000]
©2000
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Relationship marketing in professional services a study of agency-client dynamics in the advertising sector
Author
Halinen, Aino, 1961-
Published
London ; New York : Routledge, 1997.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online