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Consumer behavior

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Online Results (56)
1.
Carrefour versus PepsiCo : waging a war on unfair pricing
Author
Mehta, Simran
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Daffodil Ultra Hair colour : defending against price competition in India
Author
Mukherjee, Jaydeep (Economist)
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Fashionbelle : finalizing the next pivot of growth
Author
Mukherjee, Jaydeep (Economist)
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Kora : a sustainability app company driving consumer sustainability
Author
Agnihotri, Arpita
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
MiHoYo : sweeping the domestic market with its games
Author
Cao, Hongxing
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Reducing customer waste of free amenities in restaurants : a case study of Food Fan's Club, Dhaka, Bangladesh
Author
Islam, Md Asadul
Published
London : SAGE Publications: SAGE Business Cases Originals, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Championship and sponsor analysis in intercollegiate athletics : a case study examining the effects of identification, expectations, and game outcomes on event sponsorship evaluations
Author
Brown-Devlin, Natalie
Published
London : Human Kinetics, Inc., 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Digital games, virtual idols, and market success : Genshin Impact and Yun Jin
Author
Lu, Xiao, active 2023
Published
London : SAGE Publications: SAGE Business Cases Originals, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The luxury watch boom
Author
Lawrence, Kelsey
Published
London : SAGE Publications: SAGE Business Cases Originals, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Market research : exploring the impact of social media brand engagement in the UK within the food sector
Author
Gutierrez, Anabel, active 2023
Published
London : SAGE Publications: SAGE Business Cases Originals, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Etnografia al bancone : spazi, corpi, oggetti nelle pratiche del bar
Author
Pettinato, Denise
Published
Ospedaletto-Pisa : Pacini editore, [2022]
Location
SML, Stacks, LC Classification >> GT3852.M33 P47 2022 (LC)
Format
Books
12.
Next-generation digital payment methods
Author
Robson, Karen
Published
London : SAGE Publications: SAGE Business Cases Originals, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Peloton goes downhill
Author
Lawrence, Kelsey
Published
London : SAGE Publications: SAGE Business Cases Originals, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Sosandar : focusing on convenience and the consumer
Author
Regine, Kristen
Published
London : SAGE Publications: SAGE Business Cases Originals, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Yaantra the reverse commerce electronic market : leveraging customer experience
Author
Chakraborty, Uttam, active 2022
Published
London : SAGE Publications: SAGE Business Cases Originals, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Migrating to social networks while watching televised sports : a case study of the effect of enjoyment on second-screen usage during the world cup
Author
Elishar-Malka, Vered
Published
London : Human Kinetics, Inc., 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Analyzing consumer behavior during COVID-19
Author
Rae, Madeline
Published
London : SAGE Publications: SAGE Business Cases Originals, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Coca-Cola, Fanta, and the Nazis : lessons in business ethics from the most famous U.S. carbonated drink
Author
Khan, Sabithulla
Published
London : SAGE Publications: SAGE Business Cases Originals, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Lease or buy?
Author
Hackert, Ann
Published
London : Society for Case Research, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Oreo : crowdsourcing as a marketing tactic
Author
Baskin, Ernest
Published
London : SAGE Publications: SAGE Business Cases Originals, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
After-sales service management at LAVA
Author
Arora, Soma
Published
London : NeilsonJournals Publishing, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Alcoa & the auto industry
Author
Rosenthal, Jean W., 1945-
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
British supermarkets and multiculturalism in consumer food shopping behaviour
Author
Gbadamosi, Ayantunji
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Engaging consumers' senses for creating unique brand positioning
Author
Agarwal, Sharad
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Focus on cosmetics
Author
Baack, Daniel W.
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Getting there
Author
Masterson, Rosalind
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Haircare : hygiene or high fashion?
Author
Masterson, Rosalind
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Helping Chinese consumers making the informed choices : the challenge of trust
Author
Wu, Shali
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Metrorail : building on the success of 2010
Author
Metton, Eulalie
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Netflix : will its operations model be a short subject or a long-run feature?
Author
Rosenthal, Jean W., 1945-
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Organizational culture and constructions of the customer
Author
Alvesson, Mats, 1956-
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Return of the grassy knoll : consumer behavior and the music industry
Author
Barretta, Paul G.
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Terlato Wines International : managing Rutherford Hill merlot in a post-sideways market
Author
Tybout, Alice M.
Published
[London] : SAGE, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Managing emotion in design innovation
Author
Singh, Amitoj
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Netflix : pricing decision 2011
Author
Robinson, David
Published
London : SAGE Publications Ltd, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Luxury China market opportunities and potential
Author
Chevalier, Michel, 1943-
Published
Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Coca-Cola Amatil : a bottler recharging growth with energy drinks
Author
Wilson, Richard E.
Published
London : SAGE Publications Ltd, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Longing and belonging parents, children, and consumer culture
Author
Pugh, Allison J.
Published
Berkeley : University of California Press, c2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Longing and belonging parents, children, and consumer culture
Author
Pugh, Allison J.
Published
Berkeley, Calif. : University of California Press, c2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Mobile media in the Asia Pacific : gender and the art of being mobile
Author
Hjorth, Larissa
Published
Abingdon, Oxon ; New York, NY : Routledge, 2009.
Location
SML, Stacks, LC Classification >> HE9715.P16 H66X 2009 (LC)
Format
Books
41.
The science and art of branding
Author
Franzen, Giep
Published
Armonk, N.Y. : M.E. Sharpe, ©2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
What consumers consume
Published
New York, N.Y. : Infobase, [2009], c1993.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
43.
The effects of avian influenza news on consumer purchasing behavior a case study of Italian consumers' retail purchases
Published
[Washington, D.C.] : U.S. Dept. of Agriculture, Economic Research Service, [2008]
Online
http://purl.access.gpo.gov/GPO/LPS125870
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Elite China : luxury consumer behavior in China
Author
Lu, Pierre Xiao
Published
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Location
MARX Library >> HF5415.33.C6 L8 2008 (LC)
Format
Books
45.
Mobile media in the Asia Pacific : gender and the art of being mobile
Author
Hjorth, Larissa
Published
London ; New York, NY : Routledge, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
It's a mall world
Published
New York, N.Y. : Infobase, [2006], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
47.
The psychology behind trademark infringement and counterfeiting
Author
Zaichkowsky, Judith Lynne, 1951-
Published
Mahwah, N.J. : Lawrence Erlbaum, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
The psychology behind trademark infringement and counterfeiting
Author
Zaichkowsky, Judith Lynne, 1951-
Published
Mahwah, N.J. : Lawrence Erlbaum, c2006.
Online
Publisher description
Table of contents only
Location
Law Library >> HF5415.13 .Z353 2006
Format
Books
49.
How they sell
Published
New York, N.Y. : Infobase, [2005], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
50.
Marketing research and information
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film