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Current results range from 1920 to 2024

1.
Big brands are watching you : marketing social justice and digital culture
Author
Sobande, Francesca
Published
Oakland, California : University of California Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Brand co-creation tourism research : contemporary issues and challenges
Published
Palm Bay, FL ; Burlington, ON : Apple Academic Press, 2024.
©2024
Location
SML, Stacks, LC Classification >> G155.A1 B698 2023 (LC)
Format
Books
3.
Computing Intelligence in Capital Market
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Cooperation Between Companies and Non-profit Organizations Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects
Author
Faber-Wiener, Gabriele
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Extending play : the feminization of collaborative music merchandise in the early twenty-first century
Author
Vesey, Alyxandra
Published
New York, NY : Oxford University Press, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
Author
Whitler, Kimberly A.
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Sports sponsorship and branding : global perspectives and emerging trends
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
©2024
Location
SML, Stacks, LC Classification >> GV716 .S69455 2024 (LC)
Format
Books
11.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
12.
Advances in National Brand and Private Label Marketing 10th International Conference, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Air
Published
[Burbank, Calif.] : Warner Bros. Entertainment, [2023]
Universal City, CA : Studio Distribution Services
Location
FILM ARCHIVE--Video Collection >> videodvd 39002141992827
Format
Images / Video & Film
14.
Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Author
Nielsen, Hanne Elliot Fonss
Published
Lincoln : University of Nebraska Press, [2023]
Baltimore, Md. : Project MUSE, 0000
©[2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Branding trust : advertising and trademarks in nineteenth-century America
Author
Black, Jennifer M.
Published
Philadelphia : University of Pennsylvania Press, [2023]
©2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Commodity branding : a qualitative research approach to understanding modern energy brands
Author
Larsen, Friðrik
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
©2023
Location
MARX Library >> HD9502.A2 L37 2023 (LC)
Format
Books
17.
Commodity Branding A Qualitative Research Approach to Understanding Modern Energy Brands
Author
Larsen, Fridrik
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Communication design and branding : a multidisciplinary approach
Published
Cham, Switzerland : Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415.1255 .C65 2023 (LC)
Format
Books
19.
Communication Design and Branding A Multidisciplinary Approach
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The creation of an avant-garde brand : Heiner Müller's self-presentation in the German public sphere
Author
Pohlmann, Jens, 1978-
Published
Oxford, United Kingdom : Peter Lang, [2023]
Location
SML, Stacks, LC Classification >> PT2673.U29 Z836 2023 (LC)
Format
Books
21.
Digital storytelling for brands
Author
Tombleson, Bridget
Published
London : SAGE Publications, [2023]
©2023
Location
MARX Library >> HF5415.1255 .T663 2023 (LC)
Format
Books
22.
Elena, princesa of the periphery : Disney's flexible Latina girl
Author
Leon-Boys, Diana
Published
New Brunswick : Rutgers University Press, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Elena, princesa of the periphery : Disney's flexible Latina girl
Author
Leon-Boys, Diana
Published
New Brunswick, New Jersey : Rutgers University Press, [2023]
Location
SML, Stacks, LC Classification >> PN1992.77.E428 L46 2023 (LC)
Format
Books
24.
Global developments in nation branding and promotion : theoretical and practical approaches
Published
Hershey PA : Information Science Reference, [2023]
Location
MARX Library >> HF5415.1257 .G88 2023 (LC)
Format
Books
25.
Intense Group Behavior and Brand Negativity Comparing Rivalry in Politics, Religion, and Sport
Author
Havard, Cody T.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Monami 153 pŭraending : tijain ssingk'ing i 60-yŏn kiŏp Monami e pullŏon nollaun pyŏnhwa = Monami 153
Title
모나미 153 브랜딩
Author
Sin, Tong-ho
신 동호
Published
Sŏul T'ŭkpyŏlsi : Wijŭdŏm Hausŭ, 2023.
Location
SML, Stacks, LC Classification >> HD9795.K64 M675 2023 (LC)
Format
Books
27.
Mouna Bassili Sehnaoui : the first Lebanese woman graphic designer to brand her nation
Author
Taan, Yasmine
Published
Amsterdam : Khatt Books, [2023]
©2023
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> NC999.6.L4 B37 2023 (LC)
Format
Books
28.
Nation branding and international politics
Author
Browning, Christopher S., 1974-
Published
Montreal ; Kingston ; London ; Chicago : McGill-Queen's University Press, [2023]
Location
Law Library >> JC311 .B76 2023
Format
Books
29.
Nation branding and international politics
Author
Browning, Christopher S., 1974-
Published
Montreal ; Chicago : McGill-Queen's University Press, [2023]
Online
Online book
Location
Yale Internet Resource >> None Online resource
Format
Books / Online
30.
The Palgrave Handbook of Interactive Marketing
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Printable : printing techniques & effects in visual design
Published
Hong Kong : Viction:ary, [2023]
©2023
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> NC997 .P75 2023 (LC)
Format
Books
32.
The Routledge companion to advertising and promotional culture
Published
New York, NY : Routledge, 2023.
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Samsŏng, Yurŏp esŏ ŏttŏk'e myŏngp'um pŭraendŭ ka toeŏnna? : Yurŏp ŭl kamdong sik'in Taehan Min'guk ch'oech'o ŭi munhwa mak'et'ing
Title
삼성, 유럽 에서 어떻게 명품 브랜드 가 되었나?
Author
Kim, Sŏk-p'il
김 석필
Published
Sŏul-si : Art Lake, 2023.
Location
SML, Stacks, LC Classification >> HD2908.Z75 S2655 2023 (LC)
Format
Books
34.
Self-made : creating our identities from Da Vinci to the Kardashians
Author
Burton, Tara Isabella
Published
New York, NY : PublicAffairs, Hachette Book Group, 2023.
©2023
Location
SML, Stacks, LC Classification >> BF697.5.S44 B87 2023 (LC)
Format
Books
35.
Sell yourself : how to create, live, and sell a powerful personal brand
Author
McGovern, Cindy
Published
New York, NY : McGraw Hill, [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Sesame Street : a transnational history
Author
Strandgaard Jensen, Helle
Published
New York, NY : Oxford University Press, [2023]
Location
SML, Stacks, LC Classification >> PN1992.77.S43 S77 2023 (LC)
Format
Books
37.
Sesame Street : a transnational history
Author
Strandgaard Jensen, Helle
Published
New York, NY : Oxford University Press, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Social brand management in a post COVID-19 era
Author
Dias, Patricia
Published
Abingdon, Oxon ; New York, NY : Routledge, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Social brand management in a post COVID-19 era
Author
Dias, Patricia
Published
Abingdon, Oxon ; New York, NY : Routledge, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands
Author
Kingsley, Mark (Creative director)
Published
Beverly, MA : Rockport Publishers, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
The unnoticed entrepreneur : step into the spotlight
Author
James, Jim (Writer on entrepreneurship)
Published
Hoboken, NJ : Capstone, a Wiley brand, 2023.
©2023
Location
MARX Library >> HB615 .J36 2023 (LC)
Format
Books
42.
What is post-branding? : how to counter fundamentalist marketplace semiotics
Author
Grant, Jason (Interior decorator)
Published
[Eindhoven] : Set Margins', 2023.
Location
MARX Library >> HF5415.1255 .G73 2023 (LC)
Format
Books
43.
Yes Logo Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Author
Wang, Jiazhuo George
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Academic brands : distinction in global higher education
Published
Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Academic brands : distinction in global higher education
Published
Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
The brand and its history : trademarks, branding and national identity
Published
London : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Branding Between the Ears : using cognitive science to build lasting customer connections
Author
Dayal, Sandeep
Published
New Yorky : McGraw Hill, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Branding Black Womanhood : Media Citizenship from Black Power to Black Girl Magic
Author
Tounsel, Timeka N.
Published
New Brunswick : Rutgers University Press, 2022.
Baltimore, Md. : Project MUSE, 2022
©2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Branding Black womanhood : media citizenship from Black power to Black girl magic
Author
Tounsel, Timeka N.
Published
New Brunswick : Rutgers University Press, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Digital Marketing Strategies for Value Co-creation Models and Approaches for Online Brand Communities
Author
Ozuem, Wilson
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
Published
Bingley, UK : Emerald Publishing, 2022.
[Ashland, Ohio] : Baker & Taylor Publisher Services
©2022
Location
MARX Library >> HF5415.1255 .E44 2022 (LC)
Format
Books
52.
Employer branding Is the new marketing imperative
Author
Chatterjee, Dipanjan
Published
[Place of publication not identified] : MIT Sloan Management Review, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
Fashion Heritage Narrative and Knowledge Creation
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Green Branding Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Author
Errichiello, Oliver
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Human-driven experience : the battle for trust in the digital age
Author
Harles, Robert
Published
Hoboken, New Jersey : John Wiley & Sons,, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Hyperconsumption corporate marketing vs. the planet
Author
Hastings, Gerard (Professor)
Published
New York : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
Identità in movimento : semiotica e logica dei processi di Marca
Author
Fazioni, Nicolò
Published
Padova : CLEUP, dicembre 2022.
Location
Request for delivery to any Yale Library >> HF5415.1255 .F39 2022 (LC)
Format
Books
58.
In Good Conscience Do the Right Thing While Building a Profitable Business
Author
Ind, Nicholas
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
Integrated marketing communications in football
Author
Manoli, Argyro Elisavet
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2022.
©2022
Location
SML, Stacks, LC Classification >> GV943.3 .M344 2022 (LC)
Format
Books
60.
Launching & building a brand for dummies
Author
Will, Amy
Published
Old Saybrook : Tantor Media, Inc., 2022.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
61.
Launching & Building a Brand For Dummies
Author
Will, Amy
Published
Hoboken, NJ : For Dummies, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Luxury marketing and branding
Author
Guzman, Francisco
Published
Bradford : Emerald Publishing Limited, [2022]
©2022
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Made in Italy, cibo e ospitalità : culture e tecniche
Published
Firenze : Franco Cesati editore, [2022]
Location
SML, Stacks, LC Classification >> G155.I8 M28 2022 (LC)
Format
Books
64.
Order in Chaos - Cybernetics of Brand Management
Author
Errichiello, Oliver
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
65.
Powerful Presentations Selling Your Story on Stage or In The Boardroom
Author
Haunts, Stephen
Published
Berkeley, CA : Apress : Imprint: Apress, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
The role of the board in corporate purpose and strategy
Author
Bood, Robert
Published
Cambirdge, United Kingdom ; New York, NY : Cambridge University Press, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
The Routledge companion to corporate branding
Published
Abingdon, Oxon ; New York, NY : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions Case of Vietnam and Sri Lanka
Author
Perera, Charitha Harshani
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Storytelling With Data Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Author
Eckert, Hans-Wilhelm
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
70.
The triumph of emptiness : consumption, higher education, and work organization
Author
Alvesson, Mats, 1956-
Published
Oxford : Oxford University Press, [2022]
©2022
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Advances in National Brand and Private Label Marketing Eighth International Conference, 2021
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Advances in Theory and Practice in Store Brand Operations
Author
Huo, Jiazhen
Published
Singapore : Springer Singapore : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Branding Bhakti : Krishna Consciousness and the Makeover of a Movement
Author
Karapanagiotis, Nicole
Published
Bloomington, Indiana : Indiana University Press, [2021]
Baltimore, Md. : Project MUSE, 2022
©[2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
Branding Brazil : Transforming Citizenship on Screen
Author
Marsh, Leslie L.
Published
New Brunswick, New Jersey : Rutgers University Press, [2021]
Baltimore, Md. : Project MUSE, 2022
©[2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Branding Brazil : Transforming Citizenship on Screen
Author
Marsh, Leslie L.
Published
New Brunswick, NJ : Rutgers University Press, [2021]
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Brand Management An Introduction through Storytelling
Author
Mogaji, Emmanuel
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
78.
Brand Singapore : nation branding in a world disrupted by COVID-19
Author
Koh, Buck Song
Published
Singapore : Marshall Cavendish Business, 2021.
Location
SML, Stacks, LC Classification >> G155.S5 K64 2021 (LC)
Format
Books
79.
Brand singapore (third edition) : nation branding in a world disrupted by covid-19
Author
Koh, Buck Song
Published
Singapore : Marshall Cavendish International (Asia) Private Limited, [2021]
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
Brand Wars : Combat Strategies for Indian Brands
Author
Gupte, Rajiv
Published
New Delhi : SAGE Publications India Pvt, Ltd., 2021.
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
Content Marketing -- Das Workbook
Author
Eschbacher, Ines
Published
mitp Verlag, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
Employer branding for competitive advantage : models and implementation strategies
Published
Boca Raton : CRC Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Exponential : transform your brand by empowering instead of interrupting
Author
Rosenblum, Jeff
Published
New York, NY : McGraw Hill, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
An Insider's Guide to Place Branding Shaping the Identity and Reputation of Cities, Regions and Countries
Author
Kaefer, Florian
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
Make It, Don't Fake It : Leading with Authenticity for Real Business Success
Author
Horn, Sabrina
Published
Oakland : Berrett-Koehler Publishers, Incorporated, 2021.
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Make it, don't fake it : leading with authenticity for real business success
Author
Horn, Sabrina
Published
Oakland : Berrett-Koehler Publishers, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
88.
Marketing. What is competitive advantage
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
89.
Marketing. What is diversification
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
90.
Marketing global justice : the political economy of international criminal law
Author
Schwöbel-Patel, Christine
Published
Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2021.
Location
Law Library >> KZ7235 .S39X 2021
Format
Books
91.
Marketing global justice : the political economy of international criminal law
Author
Schwöbel-Patel, Christine
Published
Cambridge : Cambridge University Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Marketing Management Past, Present and Future
Author
Czinkota, Michael R.
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Marketing mess to brand success : 30 challenges to transform your organization's brand (and your own)!
Author
Miller, Scott Jeffrey
Published
[Old Saybrook, CT] : Tantor Media, Inc., [2021]
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
94.
Marketing 4 Ps : what is product
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
95.
Multiply Your Business Value Through Brand and AI
Author
Narayan, Rajan
Published
New York : Business Expert Press, 2021.
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
New Consumer Behavior Theories from Japan
Author
Shimizu, Akira
Published
Singapore : Springer Singapore : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
97.
Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Author
Whitler, Kimberly A.
Published
New York, NY : Columbia University Press, [2021]
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Protecting the Brand : Counterfeiting and Grey Markets
Author
Hlavnicka, Peter
Published
New York : Business Expert Press, 2021.
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Public Branding and Marketing A Global Viewpoint
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Reauthorizing Brand USA and the U.S. Safe Web Act : hearing before the Subcommittee on Consumer Protection and Commerce of the Committee on Energy and Commerce, House of Representatives, One Hundred Sixteenth Congress, first session, October 29, 2019
Author
United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Consumer Protection and Commerce, author
Published
Washington : U.S. Government Publishing Office, 2021.
Online
https://purl.fdlp.gov/GPO/gpo155679
Location
Yale Internet Resource >> None
Format
Books / Online