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1.
Entertainment & leisure market research / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
2.
Sexy little numbers : how to grow your business using the data you already have
Author
Maex, Dimitri
Published
New York : Crown Business, c2012.
Location
MARX Library >> HF5415.32 .M34X 2012 (LC)
Format
Books
3.
Advertising research : the Internet, consumer behavior, and strategy
Published
Chicago, Ill. : American Marketing Association, c2000.
Location
Library Shelving Facility (LSF) >> HF5814 A33X 2000 (LC)
Format
Books
4.
The Politz papers : science and truth in marketing research
Published
Chicago, Ill. : American Marketing Association, 1990.
Location
Library Shelving Facility (LSF) >> HF5415.2 P6X 1990 (LC)
Format
Books
5.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Location
MARX Library >> HF5415.2 T43 1987 (LC)
Format
Books
6.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
7.
Using brain-wave measures to assess advertising effects
Author
Olson, Jerry C. (Jerry Corrie), 1944-
Published
Cambridge, Mass. : Marketing Science Institute, c1983.
Location
Library Shelving Facility (LSF) >> HF5814 O48 (LC)+ Oversize
Format
Books
8.
Advertising & marketing research : a new methodology
Author
Tolley, B. Stuart
Published
Chicago : Nelson-Hall, c1977.
Location
Library Shelving Facility (LSF) >> HF5827 T64 (LC)
Format
Books
9.
Measurement of the differences in the perception of advertising by whites and Negroes through use of the semantic differential : a dissertation
Author
Barban, Arnold M.
Published
[Ann Arbor, Mich. : Xerox University Microfilms, 1975]
Location
Library Shelving Facility (LSF) >> HF5822 B37 1972 (LC)
Format
Books / Dissertations & Theses