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Current results range from 1550 to 2024

1.
Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
Author
Pedersen, Carsten
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Guía práctica de marketing : todo lo que necesitas saber para ser un marketeer de éxito
Author
Berenguer, Jordi
Published
Barcelona : Libros de Cabecera, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing 6.0 : la nueva era del metamarketing : el futuro es inmersivo
Author
Kotler, Philip
Published
Córdoba : Editorial Almuzara, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Consumer Behavior Understanding Consumers- Designing Marketing Activities
Author
Hoffmann, Stefan
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Digital marketing all-in-one
Author
Diamond, Stephanie
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
The myth of the mainstream
Author
Collins, Marcus
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Practice-Oriented Marketing Basics - Instruments - Case Studies
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Sports Marketing Fundamentals - Strategies - Instruments
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
ESSENTIALS OF MARKETING theory and practice for a marketing career
Author
Brown, David (Writer on marketing)
Published
[S.l.] : ROUTLEDGE, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Event success : maximizing the business impact of in-person, virtual, and hybrid experiences
Author
Alroy, Alon
Published
Hoboken, New Jersey : Wiley, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Integrated Marketing Communications A Global Brand-Driven Approach
Author
Kitchen, Philip J.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach
Author
Smith, Trevor A.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Marketization and commodification of history
Published
[Place of publication not identified] : Emerald Publishing Limited, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Author
Smith, Viktor
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Author
Fota, Anne
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
A Business History of the Bicycle Industry Shaping Marketing Practices
Author
Mari, Carlo
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim
Published
Hoboken, New Jersey : Wiley, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Author
Fink, Tanja
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Marketing no es (solo) publicidad
Author
Bringas, Pilar
Published
Editorial Almuzara, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Marketing 5.0 : technology for humanity
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
The new marketing playbook the latest tools and techniques to grow your business
Author
Mehta, Ritchie
Published
[England] : Pearson Education Limited, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
The Theory of the Marketing Firm Responding to the Imperatives of Consumer-orientation
Author
Foxall, Gordon R.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation
Author
Scarpi, Daniele
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Affective Governmentality Neoliberal Education Advertisements in Singapore
Author
Pereira, Andrew Joseph
Published
Singapore : Springer Singapore : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Business in Asian emerging markets : a focus on inclusive growth
Published
London, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Constructions of property : encompassing people, power and place
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Future studies in marketing
Published
Bradford, West Yorkshire, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Handbook of the economics of marketing. Volume 1
Published
San Diego : Elsevier Science & Technology, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Krachtige SEO
Author
Vermeire, Frederik
Published
Brugge, Belgium : Die Keure Professional Publishing, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Marketing intelligence in retail and distribution management
Published
[Place of publication not identified] : Emerald Publishing, [2019]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Risk and resilience in practice : hazards, vulnerabilities, displaced people, local communities and heritages
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Salesforce Compensation and CRM
Author
Kim, Minkyung
Published
Ann Arbor : ProQuest Dissertations & Theses, 2019.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
43.
Essays on On-Boarding and Patenting
Author
Subrahmanyam, Jai Narayan
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
44.
Firm Reputation Management through Branding
Author
Yu, Jungju
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
45.
Get to aha! : discover your positioning DNA and dominate your competition
Author
Cunningham, Andrea
Published
New York : McGraw-Hill Education, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Marketing al desnudo : Rompe las barreras limitantes que impiden la Excelencia en tu vida personal y laboral
Author
Campano, Nacho Muñoz
Published
Algete, Madrid : Mestas ediciones, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
A Methodological Critique and Substantive Confirmation of the Partisan Asymmetry in Closed-Mindedness
Author
Levis, Sarah Amanda
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
48.
Organizing marketing and sales : mastering contemporary B2B challenges
Published
Bingley : Emerald Publishing, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author
Nenonen, Suvi
Published
Bingley : Emerald, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Trends und Forschung Im Marketingmanagement
Author
Kürble, Peter
Published
Berlin/München/Boston : Walter de Gruyter GmbH, 2018.
©2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online