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Subject: "Marketing"
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Marketing

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1.
Economics of Innovation: The Case of Food Industry
Author
Galizzi, Giovanni
Published
Heidelberg : Physica-Verlag HD, 1996.
Online
https://yale.idm.oclc.org/login?URL=http://dx.doi.org/10.1007/978-3-642-50001-5
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Political Marketing Alchemy The State of Opinion Research
Author
Turcotte, André
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Political Marketing in the 2021 Canadian Federal Election
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
A research agenda for political marketing
Published
Northampton : Edward Elgar Publishing, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Political Marketing and Management in the 2020 New Zealand General Election
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
The idea of political marketing
Published
Westport, Conn. : Praeger, 2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
7.
Political Branding in Turbulent times
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Political Marketing in the 2019 Canadian Federal Election
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Donald Trump and the Branding of the American Presidency The President of Segments
Author
Cosgrove, Kenneth M.
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
The political marketing game
Author
Lees-Marshment, Jennifer
Published
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Political Marketing in the 2020 U.S. Presidential Election
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Images from paradise : the visual communication of the European Union's federalist utopia
Author
Salgo, Eszter
Published
New York ; Oxoford, [England] : Berghahn, 2017.
2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Journal of political marketing
Published
Binghamton, NY : Haworth Press
[Abingdon] : Taylor & Francis Group
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
14.
Lessons from Trump’s Political Communication How to Dominate the Media Environment
Author
Morini, Marco
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing the populist politician : the demotic democrat
Author
Busby, Robert
Published
Basingstoke [England] ; New York : Palgrave Macmillan, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Manual de marketing político : estrategias para una campaña exitosa
Published
Bogotá, D.C., Colombia : Ediciones USTA, [2017]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Author
Lim, Andrew
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
The marketing of the president : political marketing as campaign strategy
Author
Newman, Bruce I.
Published
Thousand Oaks, California : Sage Publications, [1994]
©1994
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Voters or consumers imagining the contemporary electorate
Published
Newcastle, U.K. : Cambridge Scholars Pub., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
The citizen marketer
Author
Penney, Joel
Published
New York, NY : Oxford University Press, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The mass marketing of politics democracy in an age of manufactured images
Author
Newman, Bruce I.
Published
Thousand Oaks : Sage Publications, c1999.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing
Author
Newman, Bruce I.
Published
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Campos de batalla en la lucha política
Author
Estrategia&Poder (Firm), author
Published
Bogotá, Colombia : Editorial Oveja Negra, [2019]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
The Democratic revolutionary handbook
Published
[Brooklyn, New York] : [Distributed by] Icarus Films, [2019]
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
26.
Yes we did : an inside look at how social media built the Obama brand
Author
Harfoush, Rahaf
Published
Berkeley, CA : New Riders, ©2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online