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Current results range from 1616 to 2024

1.
Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Advertising Impact and Controlling in Content Marketing Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Author
Hörner, Thomas
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior Understanding Consumers- Designing Marketing Activities
Author
Hoffmann, Stefan
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Contemporary trends in marketing : problems, processes and prospects
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
Location
MARX Library >> HF5415 .C66 2023 (LC)
Format
Books
5.
The Customer Asset Understanding and Managing its Value
Author
Bendle, Neil
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Digital marketing all-in-one
Author
Diamond, Stephanie
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
International Marketing Management
Author
Berndt, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer Gabler, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Kellogg on marketing
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415 .K4443 2023 (LC)
Format
Books
9.
Kellogg on marketing : the marketing faculty of the Kellogg School of Management
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
The Marketing of Service-Dominant Logic A Rhetorical Approach
Author
Miles, Chris
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Practice-Oriented Marketing Basics - Instruments - Case Studies
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Sports Marketing Fundamentals - Strategies - Instruments
Author
Bruhn, Manfred
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Celebrity 2.0 : the role of social media influencer marketing in building brands
Author
Grau, Stacy Landreth
Published
New York, New York : Business Expert Press, 2022.
Location
MARX Library >> HF5415 .G73 2022 (LC)
Format
Books
14.
Integrated Marketing Communications A Global Brand-Driven Approach
Author
Kitchen, Philip J.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing Effectiveness and Accountability in SMEs A Multimethodological Approach
Author
Smith, Trevor A.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketization and commodification of history
Published
[Place of publication not identified] : Emerald Publishing Limited, [2022]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Misleading Marketing Communication Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour
Author
Smith, Viktor
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Author
Fota, Anne
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Advances in Advertising Research (Vol. XI) Designing and Communicating Experience
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Art of Digital Marketing for Fashion and Luxury Brands Marketspaces and Marketplaces
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
A Business History of the Bicycle Industry Shaping Marketing Practices
Author
Mari, Carlo
Published
Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Author
Ewel, Jim
Published
Hoboken, New Jersey : Wiley, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Drivers of User Engagement in Influencer Branding An Empirical Analysis of Brand-Related User-Generated Content on Instagram
Author
Fink, Tanja
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
The essentials of contemporary marketing
Author
Willan, Mo
Published
London : Bloomsbury Business, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .W55 2021 (LC)
Format
Books
25.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .L359 2021 (LC)
Format
Books
26.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Marketing no es (solo) publicidad
Author
Bringas, Pilar
Published
Editorial Almuzara, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Marketing 5.0 : technology for humanity
Author
Kotler, Philip
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
The new marketing playbook the latest tools and techniques to grow your business
Author
Mehta, Ritchie
Published
[England] : Pearson Education Limited, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
New perspectives on critical marketing and consumer society
Published
Bingley, UK : Emerald Publishing, 2021.
©2021
Location
MARX Library >> HF5415 .N49 2021 (LC)
Format
Books
31.
R.E.D. marketing : the three ingredients of leading brands
Author
Creed, Greg
Published
[Nashville, Tenn.] : HarperCollins Leadership, an imprint of HarperCollins, [2021]
Location
SML, Linonia & Brothers Room >> HF5415.13 .C734 2021 (LC)
MARX Library >> HF5415.13 .C734 2021 (LC)
Format
Books
32.
The Theory of the Marketing Firm Responding to the Imperatives of Consumer-orientation
Author
Foxall, Gordon R.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
The Creation of the Extraordinary Perspectives on Luxury
Author
Gurzki, Hannes
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Hedonism, Utilitarianism, and Consumer Behavior Exploring the Consequences of Customer Orientation
Author
Scarpi, Daniele
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Affective Governmentality Neoliberal Education Advertisements in Singapore
Author
Pereira, Andrew Joseph
Published
Singapore : Springer Singapore : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Business in Asian emerging markets : a focus on inclusive growth
Published
London, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Constructions of property : encompassing people, power and place
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Debates in marketing orientation
Author
Bozkurt, Bilgehan
Published
Bingley, UK : Emerald Publishing Limited, 2019.
Location
MARX Library >> HF5415 .B69 2019 (LC)
Format
Books
39.
Future studies in marketing
Published
Bradford, West Yorkshire, England : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Handbook of the economics of marketing. Volume 1
Published
San Diego : Elsevier Science & Technology, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Krachtige SEO
Author
Vermeire, Frederik
Published
Brugge, Belgium : Die Keure Professional Publishing, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Marketing intelligence in retail and distribution management
Published
[Place of publication not identified] : Emerald Publishing, [2019]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Risk and resilience in practice : hazards, vulnerabilities, displaced people, local communities and heritages
Published
Bradford, West Yorkshire : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Salesforce Compensation and CRM
Author
Kim, Minkyung
Published
Ann Arbor : ProQuest Dissertations & Theses, 2019.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
45.
Essays on On-Boarding and Patenting
Author
Subrahmanyam, Jai Narayan
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
46.
Firm Reputation Management through Branding
Author
Yu, Jungju
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
47.
Get to aha! : discover your positioning DNA and dominate your competition
Author
Cunningham, Andrea
Published
New York : McGraw-Hill Education, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Marketing al desnudo : Rompe las barreras limitantes que impiden la Excelencia en tu vida personal y laboral
Author
Campano, Nacho Muñoz
Published
Algete, Madrid : Mestas ediciones, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
A Methodological Critique and Substantive Confirmation of the Partisan Asymmetry in Closed-Mindedness
Author
Levis, Sarah Amanda
Published
Ann Arbor : ProQuest Dissertations & Theses, 2018.
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
50.
Organizing marketing and sales : mastering contemporary B2B challenges
Published
Bingley : Emerald Publishing, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
Smash : using market shaping to design new strategies for innovation, value creation, and growth
Author
Nenonen, Suvi
Published
Bingley : Emerald, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
Trends und Forschung Im Marketingmanagement
Author
Kürble, Peter
Published
Berlin/München/Boston : Walter de Gruyter GmbH, 2018.
©2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
British Food Journal : an international multi-disciplinary journal for the dissemination of food-related research : New dimensions of market power and bargaining in the agri-food sector
Published
Bradford, West Yorkshire, [England] : Emerald Publishing, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Essays on Sales Force Compensation and Firm Collusion
Author
Shim, Beomjoon
Published
Ann Arbor : ProQuest Dissertations & Theses, 2017
Online
https://yale.idm.oclc.org/login?URL=http://gateway.proquest.com/openurl?url_v...
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
55.
Identity-Based Brand Management Fundamentals-Strategy-Implementation-Controlling
Author
Burmann, Christoph
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
Qualitative consumer research
Published
Bingley, England : Emerald Publishing, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
The CMO's periodic table : a renegade's guide to marketing
Author
Neisser, Drew
Published
[Place of publication not identified] : New Riders, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Marketing above the noise : achieve strategic advantage with marketing that matters
Author
Popky, Linda J.
Published
New York, NY : Routledge, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
Three essays on dual process reasoning
Author
Meyer, Andrew
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
60.
Mindset Influences on Choice
Author
Baskin, Ernest
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
61.
Predictive marketing : easy ways every marketer can use customer analytics and big data
Author
Artun, Omer, 1969-
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
Three Essays on Two-Sided Costly Marketing Communication and Its Strategic Implications
Author
Lu, Yi
Online
Online thesis
Location
Yale Internet Resource >> None
Format
Books / Online / Dissertations & Theses
63.
Absolute value : what really influences customers in the age of (nearly) perfect information
Author
Simonson, Itamar
Published
New York, NY : Harper Business, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
Humanistic marketing
Published
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415 .H85 2014 (LC)
Format
Books
65.
Marketing
Author
Tracy, Brian
Published
New York : American Management Association, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Marketing
Author
Tracy, Brian
Published
New York : AMACOM, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Performance of small scale milk producers in the South of Rio Grande do Sul, Brazil : the impact of herd management and milk marketing strategies
Author
Neutzling, Aline
Published
Göttingen : Cuvillier Verlag, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Converge : transforming business at the intersection of marketing and technology
Author
Lord, Bob, 1963-
Published
Hoboken, New Jersey : Wiley, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Ý tưởng này là của chúng mình
Author
Huỳnh, Vĩnh Sơn
Published
TP. Hồ Chí Minh Trẻ, 2013
©2013
Location
Library Shelving Facility (LSF) >> HF5823 .H88 2013 (LC)
Format
Books
70.
Atlantic marketing journal
Published
Kennesaw, GA : Atlantic Marketing Association, [2012]-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
71.
The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms
Author
Roetzer, Paul, 1978-
Published
Hoboken, N.J. : Wiley, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
72.
Marketing greatest hits. Volume II, Another masterclass in modern marketing ideas
Author
Duncan, Kevin, 1961-
Published
London : Bloomsbury, 2012.
Location
MARX Library >> HF5415 .D86 2012 (LC)
Format
Books
73.
Revenue disruption : game changing sales and marketing strategies to accelerate growth
Author
Fernandez, Phil, 1960-
Published
Hoboken, N.J. : Wiley, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Steal these ideas! : marketing secrets that will make you a star
Author
Cone, Steve, 1950-
Published
Hoboken, N.J. : Bloomberg Press, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
De la curiosité : l'art de la séduction marchande
Author
Cochoy, Franck
Published
Paris : Colin, c2011.
Location
Library Shelving Facility (LSF) >> HF5415 C54237 2011(LC)
Format
Books
76.
Inside marketing practices, ideologies, devices
Published
Oxford : Oxford University Press, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Markenloyalitat in China : Kulturelle und markenbeziehungstheoretische Determinanten
Author
Knorle, Christian
Published
Berlin : Logos Verlag, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
78.
The marketer's handbook : reassessing marketing techniques for modern business
Author
Young, Laurie, 1955-
Published
Chichester, West Sussex, U.K : Wiley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
79.
Kellogg on marketing
Published
Hoboken, N.J. : Wiley, c2010.
Location
MARX Library >> HF5415 .K4443X 2010 (LC)
Format
Books
80.
Marketing 3.0 from products to customers to the human spirit
Author
Kotler, Philip
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
Principles of marketing
Author
Sherlekar, S. A.
Published
Mumbai [India] : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
82.
Principles of marketing
Author
Hundekar, S. G.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
Roar! get heard in the sales and marketing jungle, a business fable
Author
Daum, Kevin
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
European Retail Research
Author
Swoboda, Bernhard
Published
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Problems in marketing applying key concepts and techniques
Author
Moutinho, Luiz
Published
Los Angeles : Sage Publications, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
86.
E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
Published
Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Fundamentals of marketing
Author
Stone, Marilyn A.
Published
London ; New York : Routledge, 2007.
Online
Table of contents only
Location
Library Shelving Facility (LSF) >> HF5415 .S872X 2007 (LC)
Format
Books
88.
Managing Corporate Brands A new approach to corporate communication
Author
Ormeño, Marcos
Published
Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
89.
2.0 shi dai de ying li mo shi
Title
2.0时代的赢利模式
Author
Gao, Jianhua
高建华
Published
Beijing : Jing hua chu ban she, 2007.
Location
Library Shelving Facility (LSF) >> HF5415 . G35 2007 (LC)
Format
Books
90.
Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Author
Magin, Vera
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Customer Processes in Business-to-Business Service Transactions
Author
Frauendorf, Janine, 1975-
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Does marketing need reform? fresh perspectives on the future
Published
Armonk, N.Y. : M.E. Sharpe, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Estimation of Willingness-to-Pay Theory, Measurement, Application
Author
Breidert, Christoph
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
94.
International Advertising and Communication Current Insights and Empirical Findings
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value
Author
Wengler, Stefan
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Les principes du marketing
Author
Reguieg-Issaad, Driss
Published
Oran : Dar El Adib, [2006]
Location
SML, Stacks, LC Classification >> HF5415 .R35 2006 (LC)
Format
Books
97.
A Theory of Marketing Outline of a Social Systems Perspective
Author
Lüdicke, Marius K.
Published
Wiesbaden : Deutscher Universitätsverlag, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
What is marketing?
Published
Boston, Mass. : Harvard Business School Press, c2006.
Location
MARX Library >> HF5415 .W483X 2006 (LC)
Format
Books
99.
What is marketing?
Published
Boston, Mass. : Harvard Business School Press, c2006.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
100.
According to Kotler : the world's foremost authority on marketing answers your questions
Author
Kotler, Philip
Published
New York : AMACOM, c2005.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5415 .K624X 2005 (LC)
Format
Books