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Online Results (126)
1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Chinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing
Author
Yang, Jan Y.
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Market Research with Panels Types, Surveys, Analysis, and Applications
Author
Günther, Martin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Trend Management How to Effectively Use Trend-Knowledge in Your Company
Author
Blechschmidt, Jörg
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Marketing. What is a market
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
10.
Marketing. What is a marketing information system
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
11.
Marketing. What is experimental research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
12.
Marketing. Ideal market exposure
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
13.
Marketing. What is a perceptual map
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
14.
Marketing. What is a marketing dashboard
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
15.
Marketing. Intensive distribution
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
16.
Marketing. What is a positioning statement
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
17.
Marketing. What distorts the results of marketing research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
Marketing. Using data for market segmentation
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
19.
Marketing. What is the marketing research process
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
20.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
21.
Marketing. Determining the right marketing strategy
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
22.
Marketing. Challenges of international market research
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
23.
Marketing. What are decision support systems
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
24.
Marketing. What are focus groups
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
25.
Marketing. What is behavioral targeting
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
26.
Marketing. Methods for collecting data
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
27.
Marketing. What kinds of data can we use
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Marketing. What makes good market segments
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
29.
Marketing. Why is growth important
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
30.
Marketing Analytics Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Marketing plan : goals and objectives section
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
33.
Marketing plan situational analysis
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
34.
Marketing strategy price
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
35.
Market potential
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
36.
Market research methods
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
37.
Market size
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
38.
What is market development
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
39.
What is marketing analytics
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
40.
What is target marketing
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
41.
What is the marketing concept
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
42.
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups
Author
Cohan, Peter S., 1957-
Published
[Berkeley, CA] : Apress, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
Author
Hwang, Yoon Hyup
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Researching marketing decisions : the Indian context
Published
Abingdon, Oxon ; New York, NY : Routledge, 2019.
©2019
Location
SML, Stacks, LC Classification >> HF5415.12.I5 R47 2019 (LC)
Format
Books
47.
Journal of contemporary marketing science
Published
Bingley, England : Emerald Publishing, [2018]-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
48.
Marketing analytics resource allocation. Marketing resource allocation takeaways
Published
Charlottesville, VA : University of Virginia Darden, 2018.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
49.
Measuring marketing : the 110+ essential metrics every marketer needs
Author
Davis, John A.
Published
Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Strategic marketing for high technology products : an integrated approach
Author
Fotiadis, Thomas
Published
London : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
Marketing analytics resource allocation. Why marketing analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
52.
Marketing analytics resource allocation. The zen of media attribution
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
53.
Marketing analytics resource allocation. Calculating return on investment
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
54.
Marketing analytics resource allocation. Using resource allocation to build success
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
55.
Marketing analytics resource allocation. The power of analytics
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
56.
Marketing analytics resource allocation. The resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
57.
Marketing analytics resource allocation. Understanding the resource allocation process
Published
Charlottesville, VA : University of Virginia Darden, 2017.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
58.
The Intuitive Customer 7 Imperatives For Moving Your Customer Experience to the Next Level
Author
Shaw, Colin
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
The metrics that marketers muddle
Author
Bendle, Neil T.
Published
[Cambridge, MA] : MIT Sloan Management Review, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
Return of the Hustle The Art of Marketing with Music
Author
Sheinkop, Eric
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
Spanish journal of marketing-ESIC
Published
Barcelona : Elsevier España
[Bingley] : Emerald Group Publishing on behalf of the Asociación Española de Marketing Académico y Profesional (AEMARK) and ESIC Business & Marketing School
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
62.
Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Author
Schaffmeister, Niklas
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
63.
Marketing theory : foundations, controversy, strategy, resource-advantage theory
Author
Hunt, Shelby D.
Published
Oxfordshire, England ; New York, New York : Routledge, 2015.
©2010
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
64.
The psychology of the Asian consumer
Published
New York : Routledge, 2015.
Location
MARX Library >> HF5415.33.A78 P79 2015 (LC)
Format
Books
65.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
66.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
67.
Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus
Author
Sain, Soumit
Published
Cham : Springer International Publishing : Imprint: Springer, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Effect of solution transition on steering the sales force : for new marketing and sales metrics
Author
Schnerrer, Julien
Published
Hamburg, Germany : Anchor Academic Publishing, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
70.
Engaging Customers Using Big Data How Marketing Analytics are Transforming Business
Author
Sathi, Arvind
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
71.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
72.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
Author
Hamper, Robert J.
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
74.
Brand Growth Barriers Identify, Understand, and Overcome Them
Author
Kruger, Ralph
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
75.
BUYographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
Author
Carmichael, Matt
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design
Author
Solberg Søilen, Klaus
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
77.
Journal of marketing analytics
Published
Basingstoke, England : Palgrave Macmillan, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
78.
Market & social research
Published
Glebe, N.S.W. : Australian Market &Social Research Society, 2013-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
79.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
80.
Tilt : shifting your strategy from products to customers
Author
Dawar, N. (Niraj)
Published
Boston, Massachusetts : Harvard Business Review Press, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
81.
Which company has the best marketing campaign?
Published
New York : Bloomberg, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
82.
Your guide to entertainment marketing and performance : collection
Published
Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
83.
Defending Your Brand How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
Author
Calkins, Tim
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
84.
Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers
Author
Ingwer, Mark
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Marketing the business
Published
Australia : Law Vision, 2012.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
86.
Online Video Revolution How to Reinvent and Market Your Business Using Video
Author
Cecil, John
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
87.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
88.
Vie et mort des institutions marchandes
Published
[Paris] : Presses de la Fondation nationale des sciences politiques, c2011.
Location
Library Shelving Facility (LSF) >> HF5415.12.F7 V54 2011 (LC)
Format
Books
89.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
90.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Marketing the basics
Author
Moore, Karl, 1955-
Published
London ; New York : Routledge, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Market orientation : transforming food and agribusiness around the customer
Published
Farnham, England ; Burlington, VT : Gower, c2010.
Location
MARX Library >> HD9000.5 .M353X 2010 (LC)
Format
Books
94.
The role of marketing in launching new products
Author
Baker, Phil, 1943-
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
BusinessMAP
Published
Redlands, CA : Environmental Systems Research Institute, ©2008.
Location
MARX LIBRARY, Maps, Request to use at Marx >> HF5415.125 .B89 2008 (DVD) LC
Library Shelving Facility (LSF) >> HF5415.125 .B89 2008 (DVD) LC
Format
Software & Electronic Media
97.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
98.
Marketing education constructing the future
Published
Bradford, England : Emerald Group Publishing, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
99.
Marketing Metrics: 50+ Metrics Every Executive Should Master
Author
Farris, Paul
Published
[Place of publication not identified] : Pearson, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
100.
Australasian journal of market & social research
Published
Glebe, N.S.W. : Australian Market & Social Research Society, 2005-2008.
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online