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Online Results (127)
1.
Brand co-creation tourism research : contemporary issues and challenges
Published
Palm Bay, FL ; Burlington, ON : Apple Academic Press, 2024.
©2024
Location
SML, Stacks, LC Classification >> G155.A1 B698 2023 (LC)
Format
Books
2.
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
Author
Whitler, Kimberly A.
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Samsŏng, Yurŏp esŏ ŏttŏk'e myŏngp'um pŭraendŭ ka toeŏnna? : Yurŏp ŭl kamdong sik'in Taehan Min'guk ch'oech'o ŭi munhwa mak'et'ing
Title
삼성, 유럽 에서 어떻게 명품 브랜드 가 되었나?
Author
Kim, Sŏk-p'il
김 석필
Published
Sŏul-si : Art Lake, 2023.
Location
SML, Stacks, LC Classification >> HD2908.Z75 S2655 2023 (LC)
Format
Books
4.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands
Author
Kingsley, Mark (Creative director)
Published
Beverly, MA : Rockport Publishers, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Employer branding Is the new marketing imperative
Author
Chatterjee, Dipanjan
Published
[Place of publication not identified] : MIT Sloan Management Review, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
In Good Conscience Do the Right Thing While Building a Profitable Business
Author
Ind, Nicholas
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Launching & building a brand for dummies
Author
Will, Amy
Published
Old Saybrook : Tantor Media, Inc., 2022.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
8.
Launching & Building a Brand For Dummies
Author
Will, Amy
Published
Hoboken, NJ : For Dummies, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The Routledge companion to corporate branding
Published
Abingdon, Oxon ; New York, NY : Routledge, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Content Marketing -- Das Workbook
Author
Eschbacher, Ines
Published
mitp Verlag, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Design Thinking for Food Well-Being The Art of Designing Innovative Food Experiences
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Employer branding for competitive advantage : models and implementation strategies
Published
Boca Raton : CRC Press, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
An Insider's Guide to Place Branding Shaping the Identity and Reputation of Cities, Regions and Countries
Author
Kaefer, Florian
Published
Cham : Springer International Publishing : Imprint: Springer, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Make it, don't fake it : leading with authenticity for real business success
Author
Horn, Sabrina
Published
Oakland : Berrett-Koehler Publishers, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing. What is competitive advantage
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
16.
Marketing. What is diversification
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
17.
Marketing 4 Ps : what is product
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Author
Whitler, Kimberly A.
Published
New York, NY : Columbia University Press, [2021]
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Strategic brand management and development : creating and marketing successful brands
Author
Lalaounis, Sotiris T., 1980-
Published
Abingdon, Oxon, England ; New York, New York : Routledge, [2021]
2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Brands and brand management under threat in an age of fake news
Published
[Place of publication not identified] : Emerald Publishing Limited, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Brand Storytelling in the Digital Age Theories, Practice and Application
Author
Moin, S M A.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The brand strategy canvas : a one-page guide for startups
Author
Woods, Patrick
Published
[California] : Apress, [2020]
New York, NY : Distributed to the book trade worldwide by Springer Science+Business Media New York, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Designing the Music Business Design Culture, Music Video and Virtual Reality
Author
Morrow, Guy
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Forrester on how consumption has hanged
Published
New York, NY : Wall Street Journal, 2020.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
25.
Luxury Tourism Market Trends, Changing Paradigms, and Best Practices
Published
Cham : Springer International Publishing : Imprint: Springer, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Strategic Brand Management and Development
Author
Lalaounis, Sotiris
Published
Routledge, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Why smart companies are giving customers more data : companies are discovering the benefits of data wrapping - packaging their products with data analytics features and experiences that delight customers and increase profitability
Author
Wixom, Barbara Haley, 1969-
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Deliberate lookalikes purchase behaviour : past, present and future research
Published
[Place of publication not identified] : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Kellogg on branding in a hyper-connected world
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Kellogg on branding in a hyper-connected world
Published
Hoboken, New Jersey : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Kellogg on branding in a hyper-connected world
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Location
MARX Library >> HD69.B7 K459 2019 (LC)
Format
Books
32.
Management of Shari'ah Compliant Businesses Case Studies on Creation of Sustainable Value
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Author
Canalichio, Pete
Published
Bingley : Emerald, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption
Author
Kahn, Barbara E.
Published
Berkeley : Wharton Digital Press, 2018.
©2018
Location
MARX Library >> HF5415.125 .K34 2018 (LC)
Format
Books
35.
The shopping revolution : how successful retailers win customers in an era of endless disruption
Author
Kahn, Barbara E.
Published
Philadelphia, Pennsylvania : Wharton Digital Press, [2018]
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
How Asian brands soar : lessons from world's top Asian cases
Published
Seoul, Korea : The 1000 Years' Treasures by KIMF, [2016]
©2016
Location
Library Shelving Facility (LSF) >> HD69.B7 H69 2016 (LC)
Format
Books
37.
The metrics that marketers muddle
Author
Bendle, Neil T.
Published
[Cambridge, MA] : MIT Sloan Management Review, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Museum branding : how to create and maintain image, loyalty, and support
Author
Wallace, Margot A., 1941-
Published
Lanham, Maryland : Rowman & Littlefield, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them
Author
Light, Larry
Published
Old Tappan, New Jersey : Pearson Education, [2016]
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
Author
VanAuken, Brad
Published
New York : Atlantic : AMACOM, [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
The community manager's playbook : how to build brand awareness and customer engagement
Author
Perkins, Lauren
Published
[Berkeley] : Apress, 2015.
New York, NY : Distributed to the Book trade worldwide by Springer
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Handbook of media branding
Published
Cham, Switzerland : Springer, 2015.
2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
New brand leadership : managing at the intersection of globalization, localization, and personalization
Author
Light, Larry
Published
Old Tappan, New Jersey : Pearson Education, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Review of marketing research. Volume 12, Brand meaning management
Published
Bingley, UK : Emerald Group Publishing Limited, 2015.
Location
MARX Library >> HD69.B7 R48 2015 (LC)
Format
Books
45.
The road to luxury : the evolution, markets and strategies of luxury brand management
Author
Som, Ashok
Published
Singapore : John Wiley, [2015]
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Brand zero : the complete branding guide for start-ups
Author
Tai, Jacky
Published
Singapore : Marshall Cavendish Business, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
Author
Rand, Paul
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
The money-raising nonprofit brand : motivating donors to give, give happily, and keep on giving
Author
Brooks, Jeff, 1961-
Published
Hoboken, New Jersey : Wiley, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Point-Of-Sale-Qualität : Konzeptualisierung, Operationalisierung und Validierung
Author
Neuhaus, Sarah
Published
Berlin : Logos Verlag, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
Winkreative design stories : a global view on branding, design and publishing
Published
Berlin : Gestalten, 2014.
Location
HAAS ARTS LIBRARY, Art & Arch Collection >> HF5415.13 W56 2014 (LC) Oversize
Format
Books
51.
Designing B2B brands lessons from Deloitte and 182,000 brand managers
Author
Martinez Onaindia, Carlos
Published
Hoboken, N.J. : Wiley, c2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
52.
The digital crown : winning at content on the web
Author
Leibtag, Ahava
Published
Amsterdam : Morgan Kauffmann is an imprint of Elsevier, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
53.
Grow the core : how to focus on your core business for brand success
Author
Taylor, David, 1964-
Published
Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd., [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
54.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success
Author
Schaffer, Neal
Published
Hoboken : Wiley, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
55.
Maximize your social : one-stop guide to building a social media strategy for marketing and business success
Author
Schaffer, Neal
Published
Hoboken, New Jersey : Wiley, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
56.
The professional's guide to business development how to win business in the professional services
Author
Newton, Stephen
Published
London : Kogan Page, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
57.
Branding strategies for success
Published
[Upper Saddle River, NJ] : FT Press, [2012]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
58.
Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Author
Post, Karen
Published
New York : McGraw-Hill, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
59.
The challenges facing brand managers today
Published
[Bradford] : Emerald Insight, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
60.
Content strategy at work : real-world stories to strengthen every interactive project
Author
Bloomstein, Margot
Published
Waltham, MA : Morgan Kaufmann, ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
61.
The social media MBA : your competitive edge in social media strategy development & delivery
Author
Holloman, Christer
Published
Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
62.
CNBC Titans Procter & Gamble
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
63.
Designing for Innovation and Safety
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
64.
Designing with Recycled Materials
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
65.
Finding Your Customers Marketing and Advertising Your Business
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
66.
Life Cycle Assessment
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
67.
Location-based marketing for dummies
Author
Strout, Aaron
Published
Hoboken, NJ : John Wiley & Sons, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
68.
Packaging makeovers : graphic redesign for market change
Author
King-Gordon, Stacey
Published
Gloucester, Mass. : Rockport Publishers, ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
69.
Product Design and Mass Manufacture Design Optimization
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
70.
Product Design, Testing, and Modification
Published
New York, N.Y. : Infobase, [2011], c2011.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
71.
Brandraising : how nonprofits raise visibility and money through smart communications
Author
Durham, Sarah, 1976-
Published
San Francisco, CA : Jossey-Bass, c2010.
Location
MARX Library >> HD62.6 .D87X 2010 (LC)
Format
Books
72.
Brand revitalization : creating a plan to win
Author
Light, Larry
Published
Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
73.
The Four P's Marketing Strategies
Published
New York, N.Y. : Infobase, [2010], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
74.
General Motors from dream to downfall
Published
New York, N.Y. : Infobase, [2010], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
75.
How brands grow : what marketers don't know
Author
Sharp, Byron
Published
Oxford ; New York : Oxford University Press, 2010.
©2010
Location
MARX Library >> HF5415.1255 .S52 2010 (LC)
Format
Books
76.
Marketing
Published
New York, N.Y. : Infobase, [2010], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
77.
Marketing Research and Segmentation
Published
New York, N.Y. : Infobase, [2010], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
78.
Toyland Case Studies in Creative Entrepreneurship
Published
New York, N.Y. : Infobase, [2013], c2010.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
79.
Understanding Brands
Published
New York, N.Y. : Infobase, [2010], c2010.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
80.
What Is Marketing? The Basics and Beyond
Published
New York, N.Y. : Infobase, [2010], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
81.
Adventure Travel : Marketing Unique Experiences
Published
[Place of publication not identified] : Canadian Broadcasting Corporation, [2009]
New York, N.Y. : Distributed by Infobase, 2009.
©2009
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
82.
Cell Phone Frenzy Making Money with Mobile Applications
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
83.
Eco-initiatives Weathering Climate Change
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
84.
Encyclopaedia of brand equity management Vol. III
Published
Mumbai : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Facebook Factor Social Networking for Profit
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
86.
Help Wanted Profits in the People Business
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
87.
King of the infomercial A. J. Kubani
Published
New York, N.Y. : Infobase, [2009], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
88.
Marketing a car business marketing case study
Published
New York, N.Y. : Infobase, [2009], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
89.
A Mother of invention : Columbia Sportswear CEO Gert Boyle
Published
[Place of publication not identified] : John McLean Media, [2007]
New York, N.Y. : Distributed by Infobase, 2009.
©2007
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
90.
My First Million Secrets of Success
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
91.
Security Start-Up Selling Safety
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
92.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Author
Light, Larry
Published
Upper Saddle River, N.J. : Wharton School Pub., ©2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
93.
Branding Center : der Einfluss globaler Markenkonzerne auf die Innenstädte am Beispiel des Sony-Konzerns
Author
Roost, Frank
Published
Wiesbaden : VS Verlag für Sozialwissenschaften, c2008.
Location
Library Shelving Facility (LSF) >> HF5415.1255 .R66 2008 (LC)
Format
Books
94.
Brand management
Published
Bradford : Emerald, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
95.
Connective branding : building brand equity in a demanding world
Author
Fisher-Buttinger, Claudia
Published
Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
96.
Connective branding building brand equity in a demanding world
Author
Fisher-Buttinger, Claudia
Published
Hoboken, NJ : Wiley, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
97.
Handbook on brand and experience management
Published
Cheltenham : Edward Elgar, c2008.
Location
MARX Library >> HF5415.13 .H347 2008 (LC)
Format
Books
98.
Inside Aflac CEO Dan Amos
Published
New York, N.Y. : Infobase, [2008], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
99.
The Selling game new erin advertising
Published
New York, N.Y. : Infobase, [2008], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
100.
Bottled up repackaging the brand
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film