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Marketing research
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Online Results (40)
1.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
2.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
3.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
4.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Location
MARX Library >> HD45 .T46 2020 (LC)
Format
Books
6.
Handbook of research on retailing
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Contemporary Issues and Development in the Global Halal Industry Selected Papers from the International Halal Conference 2014
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Field study handbook
Author
Chipchase, Jan
Published
San Francisco : Field Institute, [2017]
©2017
Location
SML, Franke Family Digital Humanities Lab (Non-Circulating) >> HF5415.2 .C457 2017 (LC) Oversize
Format
Books
10.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing .
Author
Woodside, Arch
Published
Bingley Emerald Group Publishing Limited 2014
Location
MARX Library >> HF5410 A3 2014
Format
Books
14.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Stories that deliver business insights
Author
Cayla, Julien
Published
Cambridge, MA : MIT, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Entertainment & leisure market research / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
17.
Lean analytics : use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Lean analytics use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Leading edge marketing research 21st-century tools and practices
Published
Thousand Oaks, Calif. : SAGE Publications, c2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Projektowanie i rozwój nowych produktów w oparciu o innowacyjne metody i techniki badania konsumentów
Author
Kraus, Artur
Published
Rzeszów : Wydawnictwo Uniwersytetu Rzeszowskiego, 2012.
Location
SML, Stacks, LC Classification >> TS171.4 .K73 2012 (LC)
Format
Books
21.
Sexy little numbers : how to grow your business using the data you already have
Author
Maex, Dimitri
Published
New York : Crown Business, c2012.
Location
MARX Library >> HF5415.32 .M34X 2012 (LC)
Format
Books
22.
Asian journal of business research
Published
Wellington, New Zealand : Asia Business Research Corporation, 2011-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
23.
Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles
Author
Mesly, Olivier
Published
Quebec : Presses de l'Universite du Quebec, 2011. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Qualitative research methods in public relations and marketing communications
Author
Daymon, Christine
Published
New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
"Sie wollen mir doch was verkaufen!" : Analyse der Umfrageteilnahme in einem offline rekrutierten Access Panel
Author
Vehre, Helen
Published
Wiesbaden : VS Verlag, 2011.
Location
Library Shelving Facility (LSF) >> HF5415.3 .V44 2011 (LC)
Format
Books
26.
Vie et mort des institutions marchandes
Published
[Paris] : Presses de la Fondation nationale des sciences politiques, c2011.
Location
Library Shelving Facility (LSF) >> HF5415.12.F7 V54 2011 (LC)
Format
Books
27.
Marketing the basics
Author
Moore, Karl, 1955-
Published
London ; New York : Routledge, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Review of marketing research Volume 6
Published
Armonk, N.Y. : M.E. Sharpe, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
L'arcano svelato : percorsi di ricerca sull'innovazione socio-culturale tra qualità del dato e rispetto della persona
Author
Cugno, Anna
Published
Milano, Italy : FrancoAngeli, c2009.
Location
Library Shelving Facility (LSF) >> H62 .C8125X 2009 (LC)
Format
Books
30.
Revue marocaine de recherche en management et marketing
Published
Rabat, Maroc : CNRST-IMIST, 2009-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
31.
Market information and research
Author
Housden, Matthew
Published
Amsterdam ; Boston : Elsevier/BH, 2008, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Leisure market research handbook
Published
Loganville, GA : Richard K. Miller
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
33.
Marketing research : an international approach
Author
Schmidt, Marcus, 1959-
Published
Harlow, England ; New York : Prentice Hall/Financial Times, 2006.
Location
Library Shelving Facility (LSF) >> HF5415.2 .S345X 2006
Format
Books
34.
Qualitative market research an international journal Vol. 8, No. 2, New paths to thick descriptions: innovativeness in data collection and interpretation
Published
Bradford, England : Emerald Group Publishing, c2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations
Author
Allen, Danica R., 1959-
Published
Milwaukee, Wisconsin : ASQ Quality Press, 2004.
©2004
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Issues of representation and qualitative marketing research
Published
Bradford, England : Emerald Group Publishing, c2003.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
37.
Advertising research : the Internet, consumer behavior, and strategy
Published
Chicago, Ill. : American Marketing Association, c2000.
Location
Library Shelving Facility (LSF) >> HF5814 A33X 2000 (LC)
Format
Books
38.
Directions a simple guidebook for integrating market and customer research into transit decision-making to become customer oriented
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Qualitative market research
Published
Bradford, England : MCB University Press, 1998-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
40.
The search for a method : focus groups and the development of mass communication research
Author
Morrison, David E.
Published
Luton, Bedfordshire, U.K. : University of Luton, c1998.
Location
SML, Stacks, LC Classification >> H61.28 M677 1998 (LC)
Format
Books
41.
Dictionary of social and market research
Author
Koschnick, Wolfgang J., 1942-
Published
New York : Wiley, c1996.
Location
Library Shelving Facility (LSF) >> HF5415.2 K627X 1996 (LC)
Format
Books
42.
The facts about-- : understanding your market
Published
[Washington, D.C.?] : U.S. Small Business Administration, [1996]
Location
Library Shelving Facility (LSF) >> SBA 1.2:F 11/MARKET/996-2
Format
Books
43.
The facts about-- : understanding your market
Published
[Washington, D.C.?] : U.S. Small Business Administration, [1996]
Location
Library Shelving Facility (LSF) >> SBA 1.2:F 11/MARKET
Format
Books
44.
What is marketing research?
Published
London, England : TV Choice, 1996.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
45.
Acorn user's guide
Published
Arlington, VA : CACI Marketing Systems, c1994.
Location
Library Shelving Facility (LSF) >> HF5415.32 A26 1994 (LC)+ Oversize
Format
Books
46.
Demographics : a casebook for business and government
Published
Santa Monica, CA : Rand, c1997.
Location
SML, Stacks, LC Classification >> HB871 D435X 1997 (LC)+ Oversize
Format
Books
47.
Assessing the environmental consumer market
Published
Washington, DC : U.S. Environmental Protection Agency, [Office of] Policy, Planning and Evaluation, [1991]
Location
Library Shelving Facility (LSF) >> EP 1.2:C 76/15
Format
Books
48.
Assessing the environmental consumer market
Published
Washington, DC : U.S. Environmental Protection Agency, [Office of] Policy, Planning and Evaluation, [1991]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
49.
40 Jahre Markt- und Sozialforschung in der Bundesrepublik Deutschland : eine Standortbestimmung
Published
München : R. Oldenbourg, 1990.
Location
Library Shelving Facility (LSF) >> HF5415.33 G3 A24X 1990 (LC)
Format
Books
50.
Miscellaneous (research, promotion, and consumer information programs) : hearings before the Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition of the Committee on Agriculture, House of Representatives, One Hundred First Congress, first session, on H.R. 1776 ... July 19, 1989; H.R. 2187 ... H.R. 2257 ... July 25, 1989; H.R. 3387 ... October 4, 1989
Author
United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
Published
Washington : U.S. G.P.O. : For sale by the Supt. of Docs., Congressional Sales Office, U.S. G.P.O., 1990.
Online
Online book
Online book
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online