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Current results range from 1930 to 2024

1.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
2.
Continuing to broaden the marketing concept
Published
Bingley, England : Emerald Publishing, [2020]
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Extending value through product, service and platform innovations
Published
[Place of publication not identified] : Emerald Publishing Limited, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Measurement in marketing
Author
Frikha, Azza
Published
London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Technology, business and the market : from R. and D. to desirable products
Author
Sheldrake, John, 1944-
Published
Farnham, Surrey ; Burlington, VT : Gower, c2014.
Location
MARX Library >> HF5415.2 .S52 2014 (LC)
Format
Books
6.
Marketing research for managers
Author
Crouch, Sunny
Published
Abingdon, Oxon ; New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Marketing research
Author
Sontakki, C. N.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Marketing research : methodological foundations
Author
Iacobucci, Dawn
Published
Mason, OH : South-Western Cengage Learning, 2010.
Location
MARX Library >> HF5415.2 .C5X 2010 (LC)
Format
Books
9.
Marketing research
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
International market analysis theories and methods
Author
Kuada, John
Published
London : Adonis & Abbey Publishers Ltd., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Modern marketing research
Author
Mishra, M. N.
Published
Mumbai [India] : Himalaya Pub. House, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Marketing research
Author
Aaker, David A.
Published
Hoboken, NJ : Wiley, c2007.
Location
MARX Library >> HF5415.2 .A14X 2007 (LC)
Format
Books
13.
Market research handbook
Published
Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Review of marketing research Vol. 3
Published
Armonk, N.Y. : M.E. Sharpe, 2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The handbook of marketing research uses, misuses, and future advances
Published
Thousand Oaks : Sage Publications, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
The marketing research guide
Author
Stevens, Robert E., 1942-
Published
New York : Best Business Books, c2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Review of marketing research Vol. 2
Published
Armonk, N.Y. : M.E. Sharpe, 2006.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing research in practice
Published
Pretoria : Unisa Press, 2005.
Location
Library Shelving Facility (LSF) >> HF5415.2 M375 2005 (LC)
Format
Books
19.
Review of marketing research Vol. 1
Published
Armonk, N.Y. : M.E. Sharpe, 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley & Sons, c2004.
Location
MARX Library >> HF5415.2 .A14X 2004 (LC)
Format
Books
21.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley & Sons, c2004.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
22.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 A14 2001 (LC)
Format
Books
23.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley, 2001.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
24.
Investigación en marketing
Published
Barcelona : AEDEMO, c2000.
Location
SML, Stacks, LC Classification >> HF5415.2 I59 2000 (LC)
Format
Books
25.
Marketing research : state-of-the-art perspectives : handbook of the American Marketing Association & Professional Marketing Research Society
Published
Chicago, Ill. : American Marketing Association ; [s.l.] : Professional Marketing Research Society, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 M3582X 2000 (LC)
Format
Books
26.
Market research matters : tools and techniques for aligning your business
Author
Duboff, Robert S., 1948-
Published
New York : Wiley, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.2 D83X 2000 (LC)
Format
Books
27.
Market research matters : tools and techniques for aligning your business
Author
Duboff, Robert S., 1948-
Published
New York : Wiley, c2000.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
28.
State of the art marketing research
Author
Blankenship, Albert Breneman, 1914-
Published
Lincolnwood, Ill. : NTC Business Books, c1998.
Location
Library Shelving Facility (LSF) >> HF5415.2 B555X 1998 (LC)
Format
Books
29.
State of the art marketing research
Author
Blankenship, Albert Breneman, 1914-
Published
Lincolnwood, Ill. : NTC Business Books, c1998.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
30.
The marketing research guide
Published
New York : Haworth Press, c1997.
Location
Library Shelving Facility (LSF) >> HF5415.2 M35585 1997 (LC)
Format
Books
31.
The marketing research guide
Published
New York : Haworth Press, c1997.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
32.
Experiment-research methodology in marketing : types and applications
Author
Patzer, Gordon L.
Published
Westport, Conn. : Quorum, c1996.
Location
Library Shelving Facility (LSF) >> HF5415.2 P379X 1996 (LC)
Format
Books
33.
Experiment-research methodology in marketing : types and applications
Author
Patzer, Gordon L.
Published
Westport, Conn. : Quorum, c1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
34.
Marketing research : methodological foundations
Author
Churchill, Gilbert A.
Published
Forth Worth : Dryden Press, c1995.
Location
Library Shelving Facility (LSF) >> HF5415.2 C5X 1995 (LC)
Format
Books
35.
State-of-the-art marketing research
Author
Blankenship, Albert Breneman, 1914-
Published
Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill. : NTC Business Books, 1993.
Location
Library Shelving Facility (LSF) >> HF5415.2 B555X 1993 (LC)
Format
Books
36.
Capturing customers : how to target the hottest markets of the '90s
Author
Francese, Peter K.
Published
Ithaca, NY : American Demographics Press, 1990.
Location
Library Shelving Facility (LSF) >> HF5415.2 F68X 1990 (LC)
Format
Books
37.
Marketing research
Author
Aaker, David A.
Published
New York : Wiley, c1990.
Location
Library Shelving Facility (LSF) >> HF5415.2 A14 1990 (LC)
Format
Books
38.
Marketing research
Author
Aaker, David A.
Published
New York : Wiley, c1990.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
39.
The effect of market orientation on business profitability
Author
Narver, John C.
Published
Cambridge, Mass. : Marketing Science Institute, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.2 N37 1989 (LC)+ Oversize
Format
Books
40.
The practical handbook and guide to focus group research
Author
Greenbaum, Thomas L.
Published
Lexington, Mass. : Lexington Books, c1988.
Location
Library Shelving Facility (LSF) >> HF5415.2 G695 1988 (LC)
Format
Books
41.
The practical handbook and guide to focus group research
Author
Greenbaum, Thomas L.
Published
Lexington, Mass. : Lexington Books, c1988.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
42.
Marketing research
Author
Aaker, David A.
Published
New York : Wiley, c1986.
Location
Library Shelving Facility (LSF) >> HF5415.2 A14 1986 (LC)
Format
Books
43.
Changing the course of marketing : alternative paradigms for widening marketing theory
Published
Greenwich, Conn. : JAI Press, 1985.
Location
Library Shelving Facility (LSF) >> HF5415 R473 2 (LC)
Format
Books
44.
Danger, marketing researcher at work
Author
Haller, Terry
Published
Westport, Conn. : Quorum Books, 1983.
Location
Library Shelving Facility (LSF) >> HF5415.2 H27 1983 (LC)
Format
Books
45.
Danger, marketing researcher at work
Author
Haller, Terry
Published
Westport, Conn. : Quorum Books, 1983.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
46.
Marketing research : methodological foundations
Author
Churchill, Gilbert A.
Published
Chicago : Dryden Press, c1983.
Location
Library Shelving Facility (LSF) >> HF5415.2 C5 1983 (LC)
Format
Books
47.
Complete handbook of profitable marketing research techniques
Author
Vichas, Robert P.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1982.
Location
Library Shelving Facility (LSF) >> HF5415.2 V49 1982 (LC)+ Oversize
Format
Books
48.
Conditions conducive to the effective use of marketing research in the corporation
Author
Luck, David Johnston
Published
Cambridge, Mass. : Marketing Science Institute, 1981.
Location
Library Shelving Facility (LSF) >> HF5415.2 L83 (LC)+ Oversize
Format
Books
49.
Marketing research : private and public sector decisions
Author
Aaker, David A.
Published
New York : Wiley, c1980.
Location
Library Shelving Facility (LSF) >> HF5415.2 A14 (LC)
Format
Books
50.
Marketing research : methodological foundations
Author
Churchill, Gilbert A.
Published
Hinsdale, Ill. : Dryden Press, c1979.
Location
Library Shelving Facility (LSF) >> HF5415.2 C5 1979 (LC)
Format
Books
51.
Research for marketing decisions
Author
Green, Paul E.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1978.
Location
Library Shelving Facility (LSF) >> HF5415.2 G68 1978 (LC)
Format
Books
52.
Research for marketing decisions
Author
Green, Paul E.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1978.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
53.
1978 survey of marketing research : organization, functions, budget, compensation
Author
American Marketing Association
Published
Chicago : American Marketing Association, 1978.
Location
Library Shelving Facility (LSF) >> HF5415.2 A46 (LC)+ Oversize
Format
Books
54.
Improving business and academic collaboration on research in marketing
Author
Greyser, Stephen A.
Published
Cambridge, Mass. : Marketing Science Institute, 1977.
Location
Library Shelving Facility (LSF) >> HF5415.2 +G74 (LC) Oversize
Format
Books
55.
Marketing research : text and cases
Author
Boyd, Harper W.
Published
Homewood, Ill. : R. D. Irwin, 1977.
Location
Library Shelving Facility (LSF) >> HF5415.2 B65 1977 (LC)
Format
Books
56.
Marketing research : text and cases
Author
Boyd, Harper W.
Published
Homewood, Ill. : R. D. Irwin, 1977.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
57.
Managing the marketing research function
Author
Adler, Lee
Published
Chicago : American Marketing Association, 1977.
Location
Library Shelving Facility (LSF) >> HF5415.2 A182 (LC)
Format
Books
58.
Marketing research : meaning, measurement, and method : a text with cases
Author
Tull, Donald S.
Published
New York : Macmillan, c1976.
Location
Library Shelving Facility (LSF) >> HF5415.2 T83 (LC)
Format
Books
59.
Marketing research : meaning, measurement, and method : a text with cases
Author
Tull, Donald S.
Published
New York : Macmillan, c1976.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
60.
Research for marketing decisions
Author
Green, Paul E.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1974] c1975.
Location
Library Shelving Facility (LSF) >> HF5415.2 G68 1975 (LC)
Format
Books
61.
Research for marketing decisions
Author
Green, Paul E.
Published
Englewood Cliffs, N.J. : Prentice-Hall, [1974] c1975.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
62.
Kommunikations-Marketing; die Technik journalistischer Anpassung
Author
Kiock, Hartmut
Published
[Düsseldorf] Bertelsmann Universitätsverlag [c1972]
Location
Library Shelving Facility (LSF) >> HF5415.2 K56 1972 (LC)
Format
Books
63.
Les études de marchés
Author
Bouquerel, Fernand
Published
Paris, Presses Universitaires de France, 1971 [c1966]
Location
Library Shelving Facility (LSF) >> HF5415.2 B68 1971 (LC)
Format
Books
64.
Marketing research in the developing countries; a handbook
Author
Kracmar, John Z.
Published
New York, Praeger Publishers [1971]
Location
Library Shelving Facility (LSF) >> HF5415.2 K73 (LC)
Format
Books
65.
Les études de marché
Author
Fournis, Yves
Published
[Paris] Dunod économie [1970]
Location
Library Shelving Facility (LSF) >> HF5415.3 F68 (LC)
Format
Books
66.
L'analisi geografica delle aree di mercato
Author
Riva, Ambrogio, fl. 1960-
Published
Milano, La goliardica, 1969.
Location
Library Shelving Facility (LSF) >> HF5415.2 R59 1969 (LC)
Format
Books
67.
Current controversies in marketing research
Author
Bogart, Leo
Published
Chicago, Markham Pub. Co. [1969]
Location
Library Shelving Facility (LSF) >> HF5415.2 B64 (LC)
Format
Books
68.
Researching the European markets
Author
Alsegg, Robert J.
Published
[New York] American Management Association [1969]
Location
Library Shelving Facility (LSF) >> HF5415.2 A48 (LC)+ Oversize
Format
Books
69.
The role and organization of marketing research; a survey
Author
Forman, Lewis W.
Published
[New York] The Conference Board [1969]
Location
Library Shelving Facility (LSF) >> Nfg49 Ex71 20
Format
Books
70.
Working series in marketing research
Published
[University Park] : College of Business Administration, [1969?-
Location
MARX Library >> HF5415.2 W67 (LC)+ Oversize
Format
Journals & Newspapers
71.
The assessment of industrial markets
Author
Wilson, Aubrey
Published
London : Hutchinson, 1968.
Location
Library Shelving Facility (LSF) >> Nfg49 968Ww
Format
Books
72.
Marketing research; information systems and decision making
Author
Uhl, Kenneth P.
Published
New York, Wiley [1968, c1969]
Location
Library Shelving Facility (LSF) >> HF5415.2 U45 (LC)
Format
Books
73.
Marketing research; information systems and decision making
Author
Uhl, Kenneth P.
Published
New York, Wiley [1968, c1969]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
74.
The human equation in marketing research
Author
Leonhard, Dietz L.
Published
New York, American Management Association [c1967]
Location
Library Shelving Facility (LSF) >> HF5415.2 L46 (LC)
Format
Books
75.
A manager's guide to marketing research; survey of recent developments
Author
Green, Paul E.
Published
New York, Wiley [1967]
Location
Library Shelving Facility (LSF) >> HF5415.2 G67 (LC)
Format
Books
76.
Marketing through research
Author
Prestoungrange, Gordon
Published
Oxford, New York : Pergamon Press, [1967]
Location
Library Shelving Facility (LSF) >> Nfg49 967W
Format
Books
77.
Sulle interrelazioni e i legami fra ricerca operativa e ricerche di mercato
Author
Tozzoli, Lorenzo
Published
Catania : Università degli studi, 1967.
Location
Library Shelving Facility (LSF) >> Nb10 C18 4
Format
Books
78.
Über Wesen und Struktur absatzpolitischer Entscheidungen
Author
Dichtl, Erwin
Published
Berlin, Duncker u. Humblot (1967).
Location
Library Shelving Facility (LSF) >> Nd20 B47 21
Format
Books
79.
Marketing research: a management overview
Author
Konrad, Evelyn
Published
New York, American Management Association [1966]
Location
Request for delivery to any Yale Library >> HF5415.2 K65 (LC)
Format
Books
80.
Marketing research; principles and readings
Author
Holmes, Parker M.
Published
Cincinnati, South-Western Pub. Co. [1966]
Location
Library Shelving Facility (LSF) >> Nfg49 960Hb
Format
Books
81.
Marketing research; selected readings with analytical commentaries
Author
Barksdale, Hiram C.
Published
New York, Ronald Press Co. [1966]
Location
Library Shelving Facility (LSF) >> Nfg49 966Av
Format
Books
82.
Research support for global marketing; a symposium
Published
[New York] Conference Board [1966]
Location
Library Shelving Facility (LSF) >> Nfg49 Ex71 10
Format
Books
83.
Die Bedeutung des Verbrauchsnutzens für den Absatz
Author
Gerth, Ernst
Published
Berlin, Dunck u. Humblot [1965]
Location
Library Shelving Facility (LSF) >> Nd20 B47 17
Format
Books
84.
Experimentation in marketing
Author
Banks, Seymour
Published
New York, McGraw-Hill [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965B
Format
Books
85.
Lectures in market research
Author
Adler, Max K.
Published
London, C. Lockwood [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965As
Format
Books
86.
Marketing research management
Author
Blankenship, Albert Breneman, 1914-
Published
[New York] : American Management Association, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Bu
Format
Books
87.
New research in marketing; papers
Author
Research Workshop in Marketing (1963 : University of California, Berkeley)
Published
[Berkeley] Institute of Business and Economic Research [University of California, 1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Qt
Format
Books
88.
Perspectives for research in marketing; seven essays
Author
Revzan, David Allen, 1909-
Published
[Berkeley] Institute of Business and Economic Research [University of California, 1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965Qv
Format
Books
89.
Research analysis for marketing decision
Author
Wasson, Chester R.
Published
New York : Appleton-Century-Crofts, [1965]
Location
Library Shelving Facility (LSF) >> Nfg49 965W
Format
Books
90.
L'étude des marchés au service des entreprises
Author
Bouquerel, Fernand
Published
Paris, Presses universitaires de France, 1964 [c1953-65]
Location
Library Shelving Facility (LSF) >> Nfg49 953Btb
Format
Books
91.
Market research by trade associations; a practical guide for trade associations on how to organise and undertake market research
Author
Kapferer, Clodwig, 1901-
Published
Paris [Organisation for Economic Co-operation and Development, 1964]
Location
Library Shelving Facility (LSF) >> Nfg49 964K
Format
Books
92.
Pesquisa e análise do mercado
Author
Schlesinger, Hugo
Published
Rio de Janeiro] Editôra Lidador [1964]
Location
Library Shelving Facility (LSF) >> Nfg49 964Sv
Format
Books
93.
Industrial marketing research: management and technique
Author
Stacey, Nicholas A. H.
Published
London : Hutchinson, [1963]
Location
Library Shelving Facility (LSF) >> Nfg49 963S
Format
Books
94.
Industrial marketing research: management and technique
Author
Stacey, Nicholas A. H.
Published
London : Hutchinson, [1963]
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
95.
Modern marketing research, a behavioral science approach
Author
Schreier, Fred T.
Published
Belmont, Calif., Wadsworth Pub. Co. [c1963]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
96.
A survey of marketing research: organization, functions, budget, compensation
Author
American Marketing Association
Published
Chicago, 1963.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
97.
Criteria to assist users of marketing research
Author
American Marketing Association. Committee on Marketing Research Standards
Published
Chicago : American Marketing Association], ©1962.
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
98.
Quantitative techniques in marketing analysis: text and readings
Author
Frank, Ronald Edward, 1933-
Published
Homewood, Ill., R. D. Irwin, 1962.
Location
Library Shelving Facility (LSF) >> HF5415 F73 (LC)
Library Shelving Facility (LSF) >> HF5415 F73
Library Shelving Facility (LSF) >> HF5415 F73 (LC)
Format
Books
99.
Simulation of market processes
Author
Balderston, Frederick E.
Published
Berkeley, Institute of Business and Economic Research, University of California [1962]
Online
Online book
Location
HathiTrust Digital Library >> Online Resource
Format
Books / Online
100.
Simulation of market processes
Author
Balderston, Frederick E.
Published
Berkeley, Institute of Business and Economic Research, University of California [1962]
Location
Library Shelving Facility (LSF) >> Nfg49 +962B
Format
Books