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Online Results (71)
1.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Structural econometric modeling in industrial organization and quantitative marketing : theory and applications
Author
Hortaçsu, Ali
Published
Princeton : Princeton University Press, [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Structural econometric modeling in industrial organization and quantitative marketing : theory and applications
Author
Hortaçsu, Ali
Published
Princeton : Princeton University Press, [2023]
Online
Online book
Location
Yale Internet Resource >> None Online resource
Format
Books / Online
4.
Structural Econometric Modeling in Industrial Organization and Quantitative Marketing : Theory and Applications
Author
Hortaçsu, Ali
Published
Princeton : Princeton University Press, [2023]
Baltimore, Md. : Project MUSE, 0000
©[2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Epic fails : the Edsel, the mullet, and other icons of unpopular culture
Author
Murguía, Salvador Jimenez
Published
Lanham, Maryland : Rowman & Littlefield, 2018
Location
SML, Stacks, LC Classification >> E169.12 .M866 2018 (LC)
Format
Books
6.
Success full : casos de sucesso nos municípios portugueses
Published
[Santo Tirso] : Idioteque, 2017.
Location
SML, Stacks, LC Classification >> JS6350 .S83 2017 (LC)
Format
Books
7.
Open Innovation, dinamiche relazionali e strategia : aspetti teorici ed evidenze empiriche
Author
Capone, Francesco
Published
Torino, [Italy] : G. Giappichelli Editore, 2016.
©2016
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
The best 25 Indonesia cases we are proud of
Author
Kartajaya, Hermawan, 1947-
Published
Jakarta : PT Gramedia Pustaka Utama, 2015.
Location
SML, Stacks, LC Classification >> HF5415.13 .K38 2015 (LC)
Format
Books
9.
Einführung in das Marketing am beispiel eines personaldienstleistungsunternehmens : ein lehr- und arbeitsbuch mit mehr als 80 Aufgaben und lösungen
Author
Wettach, Sven
Published
Hamburg, [Germany] : Diplomica Verlag, 2015.
©2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Fallstudien zum Marketing
Published
Herne, [Germany] : Kiehl, 2015.
2015
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The strategic importance of creating breakthrough performance : cases in Malaysia
Published
Kangar : Penerbit Universiti Malaysia Perlis, 2015.
Location
SML, Stacks, LC Classification >> HD58.9 .S768 2015 (LC)
Format
Books
12.
The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image
Author
Jobsky, Anke
Published
Hamburg, Germany : Anchor Academic Publishing, 2014.
℗2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Freemium economics : leveraging analytics and user segmentation to drive revenue
Author
Seufert, Eric Benjamin
Published
Waltham, Massachusetts : MK, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Innovations in services marketing and management : strategies for emerging economies
Published
Hershey, PA : Business Science Reference, [2014]
Location
MARX Library >> HD9980.5 .I572X 2014 (LC) Oversize
Format
Books
15.
Marketing management and strategy an African casebook
Published
Abingdon, Oxon : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Marketing management in Asia
Published
New York : Routledge, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The marketing series. 5, The marketing mix : product case studies
Published
Kent, England : TV Choice, 2013.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
18.
Branding strategies for success
Published
[Upper Saddle River, NJ] : FT Press, [2012]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Diversity in European marketing : text and cases
Published
Wiesbaden : Springer Gabler, c2012.
Location
Library Shelving Facility (LSF) >> HF5415.12.E8 D58 2012 (LC)
Format
Books
20.
Case studies in marketing
Author
Balakrishna, Sidharth
Published
New Delhi, India : Dorling Kindersley (India), ©2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Case studies in marketing
Author
Kapil, Kanwal Nayan
Published
New Delhi : Dorling Kindersley, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
The marketing firm : economic psychology of corporate behaviour
Author
Vella, Kevin J.
Published
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011.
Location
MARX Library >> HF5415 .V45 2011
Format
Books
23.
Contemporary cases in southern African marketing
Published
Pretoria : Van Schaik Publishers, 2010.
Location
SML, Stacks, LC Classification >> HF5414.12.S75 C658 2010 (LC)
Format
Books
24.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Marketing
Published
New York, N.Y. : Infobase, [2010], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
26.
Strategija ulaska na inostrana tržišta
Author
Sendić, Rusmir
Published
Sarajevo : Ekonomski fakultet, 2010.
Location
SML, Stacks, LC Classification >> HD9980.5 .S386X 2010 (LC)
Format
Books
27.
King of the infomercial A. J. Kubani
Published
New York, N.Y. : Infobase, [2009], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
28.
Paris Hilton, Inc. selling of celebrity
Published
New York, N.Y. : Infobase, [2009], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
29.
Retail, marketing, and sales
Published
New York, N.Y. : Infobase, [2009], c2009.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
30.
Sports shoe wars battle of the giants in China
Published
New York, N.Y. : Infobase, [2009], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
31.
What consumers consume
Published
New York, N.Y. : Infobase, [2009], c1993.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
32.
The development of marketing management the case of the USA, c. 1910-1940
Author
Usui, Kazuo, 1953-
Published
Aldershot, England ; Burlington, VT : Ashgate, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Elite China : luxury consumer behavior in China
Author
Lu, Pierre Xiao
Published
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Location
MARX Library >> HF5415.33.C6 L8 2008 (LC)
Format
Books
34.
Inside Aflac CEO Dan Amos
Published
New York, N.Y. : Infobase, [2008], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
35.
The MarkPlus festival
Author
Kartajaya, Hermawan, 1947-
Published
Surabaya : JP Books, 2008.
Location
SML, Stacks, LC Classification >> HF5415.13 .K37 2008 (LC)
Format
Books
36.
The Selling game new erin advertising
Published
New York, N.Y. : Infobase, [2008], c2007.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
37.
Belle & Bunty fashions attracting investment through brand image
Published
New York, N.Y. : Infobase, [2007], c2006.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
38.
Boso Online marketplace converting users into investment gold
Published
New York, N.Y. : Infobase, [2007], c2006.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
39.
Bottled up repackaging the brand
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
40.
Diet confidential heavy marketing with a dash of nutrition
Published
New York, N.Y. : Infobase, [2007], c2006.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
41.
How the kids took over child-driven marketing
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
42.
Igniting the buzz cashing in on cool
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
43.
Manajemen pemasaran : studi kasus Indonesia
Author
Yusuf, Eva Zhoriva
Published
Jakarta : PPM, Sekolah Tinggi Manajemen, 2007.
Location
SML, Stacks, LC Classification >> HF5415.13 .Y87 2007 (LC)
Format
Books
44.
Markear : el marketing de Arcor en acción
Author
Storni, Guillermo A.
Published
Buenos Aires : Planeta, 2007.
Location
Library Shelving Facility (LSF) >> HF5415.12.A7 S86 2007 (LC)
Format
Books
45.
Marketing in South Africa : cases and concepts
Author
Simpson, John, 1943 Sept. 17-
Published
Pretoria : Van Schaik, 2007.
Location
Library Shelving Facility (LSF) >> HF5415.12.S75 S56 2007 (LC)
Format
Books
46.
Marketing the message selling Jesus, or selling Jesus out?
Published
New York, N.Y. : Infobase, [2007], c2006.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
47.
Maxed messages launching a new ad campaign
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
48.
Message received reaching consumers through permission-based marketing
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
49.
Rethinking the advertising game
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
50.
Rhyme pays hip-hop and the marketing of cool
Published
New York, N.Y. : Infobase, [2007], c2004.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
51.
Run with it reorganizing production
Published
New York, N.Y. : Infobase, [2007], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
52.
Branded personal identity through consumer products
Published
New York, N.Y. : Infobase, [2006], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
53.
Coke's water bomb Dasani Fiasco
Published
New York, N.Y. : Infobase, [2006], c2004.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
54.
E-commerce in business
Published
New York, N.Y. : Infobase, [2006], c2003.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
55.
Food Packaging
Published
New York, N.Y. : Infobase, [2006], c2003.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
56.
Get Cartier! defending a crown
Published
New York, N.Y. : Infobase, [2006], c2004.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
57.
It's a mall world
Published
New York, N.Y. : Infobase, [2006], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
58.
Key functions of business case study
Published
New York, N.Y. : Infobase, [2006], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
59.
The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman
Author
Warner, Fara
Published
Upper Saddle River, NY. : Pearson Education, Inc., 2006.
Location
Request for delivery to any Yale Library >> HC79.C6 W375 2006 (LC)
Format
Books
60.
The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman
Author
Warner, Fara
Published
Upper Saddle River, NY. : Pearson Education, Inc., 2006.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
61.
The psychology behind trademark infringement and counterfeiting
Author
Zaichkowsky, Judith Lynne, 1951-
Published
Mahwah, N.J. : Lawrence Erlbaum, c2006.
Online
Publisher description
Table of contents only
Location
Law Library >> HF5415.13 .Z353 2006
Format
Books
62.
Technological development in business
Published
New York, N.Y. : Infobase, [2006], c2003.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
63.
The Wine wars
Published
New York, N.Y. : Infobase, [2006], c2003.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
64.
Effectiveness measurement tools and techniques
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
65.
The Four P's. Pt. 2 place and promotion
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
66.
The Four P's. Pt. 1 product and pricing
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
67.
How they sell
Published
New York, N.Y. : Infobase, [2005], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
68.
In Brands we trust
Published
New York, N.Y. : Infobase, [2005], c2002.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
69.
The Industry leaders and online strategy
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
70.
Inside Saatchi & Saatchi spirited case study
Published
New York, N.Y. : Infobase, [2005], c2005.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
71.
Marketing in the emerging markets of Central and Eastern Europe : the Balkans
Published
New York : Palgrave Macmillan, c2005.
Location
Library Shelving Facility (LSF) >> HF5415.12.B28 M37X 2005 (LC)
Format
Books
72.
Marketing planning
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
73.
Marketing research and information
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
74.
Nigeria's marketing memoirs : 50 case studies
Author
Awoyinfa, Mike
Published
Lagos, Nigeria : McDee Communications Ltd., 2006.
Location
Library Shelving Facility (LSF) >> HF5415.12.N6 A96X 2005 (LC)
Format
Books
75.
The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Author
Warner, Fara
Published
Upper Saddle River : Pearson Education Sept. 2005.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
76.
Pull Marketing techniques
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
77.
Push Marketing techniques
Published
New York, N.Y. : Infobase, [2005], c2000.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
78.
Segmenting, targeting, and positioning
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
79.
Selling Australia branding a country
Published
New York, N.Y. : Infobase, [2005], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
80.
Supply and demand Christmas, a case study
Published
New York, N.Y. : Infobase, [2005], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
81.
What is marketing?
Published
New York, N.Y. : Infobase, [2005], c1998.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
82.
Why we buy
Published
New York, N.Y. : Infobase, [2005], c2001.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
83.
Your computer, your way Dell and the direct sales model
Published
New York, N.Y. : Infobase, [2005], c1999.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
84.
Internal marketing : tools and concepts for customer-focused management
Author
Ahmed, Pervaiz K.
Published
Oxford ; Woburn, Mass. : Elsevier Butterworth-Heinemann, 2004.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
85.
Marketing in South Africa : cases and concepts
Author
Simpson, John, 1943 Sept. 17-
Published
Pretoria : Van Schaik, 2004.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5415.12.S75 S56 2004 (LC)
Format
Books
86.
Rethinking marketing : sustainable market-ing enterprise in Asia
Published
Singapore ; London : Prentice Hall, 2003.
Location
Library Shelving Facility (LSF) >> HF5415.12.A78 R48 2003 (LC)
Format
Books
87.
British food journal Vol. 104, No. 6, Marketing food brands in Italy : a case study approach
Published
Bradford, England : Emerald Group Publishing, c2002.
Online
Online book
Location
Yale Internet Resource
Format
Books / Online
88.
Competing for markets : growth strategies for SMEs
Author
Lee, Khai Sheang
Published
Singapore ; New York : McGrawhill, c2002.
Location
Library Shelving Facility (LSF) >> HD2346.A744 L44X 2002 (LC)
Format
Books
89.
Marketing in South Africa : cases and concepts
Author
Simpson, John
Published
Pretoria : Van Schaik, 2002.
Online
Table of contents
Location
Library Shelving Facility (LSF) >> HF5415.12 S75 S56 2002 (LC)
Format
Books
90.
Marketing made simple
Author
Lancaster, Geoffrey, 1938-
Published
Oxford : Made Simple, 2002.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
91.
Les PME à forte croissance l'exemple de 17 gazelles dans 8 regions du Quebec
Published
Sainte-Foy : Presses de l'Universite du Quebec, 2002. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
92.
Winning in Asia, Japanese style : market and nonmarket strategies for success
Published
New York : Palgrave MacMillan, 2002.
Location
Library Shelving Facility (LSF) >> HF1602.15 A74 W56X 2002 (LC)
Format
Books
93.
Cases in strategic marketing management : business strategies in Latin America
Author
D'Andrea, Guillermo
Published
Upper Saddle River, NJ : Prentice-Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF1416.6 L38 D36X 2001 (LC)
Format
Books
94.
Cases in strategic marketing management : business strategies in Latin America
Author
D'Andrea, Guillermo
Published
Upper Saddle River, NJ : Prentice-Hall, c2001.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
95.
Cases in strategic marketing management : business strategies in Muslim countries
Author
Quelch, John A.
Published
Upper Saddle River, N.J. : Prentice Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.12 I74 Q45X 2001 (LC)
Format
Books
96.
Strategic marketing problems : cases and comments
Author
Kerin, Roger A.
Published
Upper Saddle River, N.J. : Prentice Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.135 K47X 2001 (LC)
Format
Books
97.
Marketing mistakes and successes
Author
Hartley, Robert F.
Published
New York : Wiley, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.1 H37X 2001 (LC)
Format
Books
98.
Marketing mistakes and successes
Author
Hartley, Robert F.
Published
New York : Wiley, c2000.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
99.
The power of marketing innovation
Author
Lucenko, Kristina
Published
New York, NY : Conference Board, c1999.
Location
Library Shelving Facility (LSF) >> HF5001 C55X 1237
Format
Books
100.
Cases in marketing
Published
London : SAGE Publications, 1997.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online